i blinked and missed the death spiral coming

6 months before the gnarly ‘22 recession started showing it’s teeth, i was subtly prompted to think about the next 6 months critically. i thought to myself - “my partner has been such a great partner, surely they won’t pull back from what we all committed to together when we started”.

i was completely wrong. as my partners macro-world melted and they started facing their own death spiral, well shit rolls downhill 100% of the time.

i missed the signal. i am directly responsible for the cratering of my company as it death spiraled to zero over the coming months and year.

i will never make that mistake again.

what did i learn from this?

  1. pick your partners carefully

  2. listen carefully in the moment and act quickly

  3. prioritize what the company needs - fuck everyone else

  4. if it’s not working, nuke it quickly, and replace with something better (the biggest learning)

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