The opportunity provided by web3 to reimagine the music industry has been spinning in our heads for almost a year now.
We want to build a new type of music company.
A company that is:
We are seeking a 20 ETH advance for 10% of the $LNRZ supply.
Following our launch we will begin accepting demo submissions in our Discord with the goal of selecting at least 5 new and emerging artists to feature on LNRZ Volume 1.
Members will be involved every step of the way, helping to select each class of LNRZ artists, narrow down the tracklist, and pick which song gets a music video.
Volumes and volumes of artists will build careers in web3 with LNRZ as their launchpad.
Vivid NFT collections will be paired with each release, created in collaboration with EVRLSTNG.
The story of LNRZ will continue to expand as the community moves through different projects.
We will continue to grow into a place where artists can find everything they need to make quality work and support themselves financially.
All ETH contributed to the crowdfund will return $LNRZ tokens at a rate of 100 $LNRZ per 0.1 ETH. Contributors at each level will also receive a transponder NFT with animation by metsä and at higher tiers music by Clear eyes. These keys may be important later.
1/1 NFT with original music by Clear eyes & Reo Cragun
Early access to Project Genesis
1/2 NFT with original music by Clear eyes
Early access to Project Genesis
1/10 NFT with original music by Clear eyes
My musical journey started out similar to most musicians these days; in the garage of our family home. I learned how to record myself through YouTube tutorials and eventually taught myself how to produce songs from start to finish. Through years of trial and error I was able to develop as an artist to a level that I’d always dreamt of reaching. In 2016 I signed a major label deal with Virgin / Capitol Records, toured with Billie Eilish, and had a successful first album release. It wasn’t until I reached those career goals that I ultimately realized the major label route wasn’t necessarily for me.
As a creator who values originality and experimental work I felt I didn’t have the liberties to express myself properly through the label system. On top of that I relinquished most of my ownership rights and with that a lot of my creative energy. The following year I was able to get out of the record deal and I released my first independent collaboration with Flume. This changed my life and I witnessed the freedoms that accompanied being independent.
Fast forward to 2020 where I became fully immersed into the crypto space. It became my addiction and passion alongside my music. I spent hours and hours researching. Later in the year NFTs started to boom and I immediately was curious. I thought it was amazing that tens of thousands of people could hop into a discord server and rally behind the art and mechanics of a project. I realized music’s opportunity in the space could be massive. And the idea for LNRZ DAO came into focus.
I came up in the music industry during the halcyon days of Hype Machine with all sorts of ideas about what my career as half of Marian Hill would look like. Once I started talking to labels I was genuinely surprised at how long it took for me to find people who could really help me with the actual music of it all. I’ve always wanted to change that for the next generation of artists, to develop an environment where they have resources at their disposal to assist and advise (but never control) them in songwriting, production, mixing, and mastering. Enter web3.
I’ve spent nearly the last year observing the space and taking it all in. The potential is intoxicating...I’m a member of FWB and have sold music NFTs on Catalog, Sound, Foundation, and Zora. I’ve been working with Reo executive producing his album for the last year, and when we started talking about building something together in web3, we asked ourselves how we wanted to spend our time.
We want to make music and help new artists find their voices. We want to launch them into the metaverse. And then we want to let them fly free. It has been so thrilling to reconsider what a music company can be, and I can’t wait to start building that with LNRZ DAO.
With over 6 years in Operations, Braiden specializes in management, recruiting, and development. Braiden has led the Web Design teams for both Endurance International Group and Newfold Digital. In 2018 he received the 'Rising Star' award for his ability to elevate his team's performance while reducing churn. While leading a team of 30+ Web 2.0 designers, he became highly intrigued with Web 3.0 in late 2020 and realized the potential it holds.
EVRLSTNG is a 3D artist, designer and creative director based in Toronto. He has worked in the music industry as a designer for several years before joining the NFT space. His passion is bringing emerging projects to life through art and technology.
The majority of the budget will go towards marketing, development, and recording.
All major budget allocations will be put through governance and subject to tokenholder approval.
We as a people are stronger in numbers, and when we move in unison we will prove to be unstoppable. Our goal is to help connect the next generation of super artists and open the door to opportunity. Together we can change the world.
Thank you for your support and we’re happy to have you alongside us throughout the LNRZ adventure!
DISCORD LINK: Unlocked after Soft cap is reached**
Stay informed with the unlock through Twitter