At Usher, we’re conceptualising and developing new ways for people to engage in partnerships where the terms of such partnerships are transparently determined in Smart Contracts.
Traditionally, partnerships between brands and influencers typically exist over document-based contracts, where influencers/partners must trust that their efforts will be compensated appropriately.
Software platforms like CommissionJuction and Impact.com have expedited the process of establishing contractual agreements between parties in such partnerships, and have proven useful for streamlining the process involved in engaging a partner network for the purposes of brand growth.
As per our goal for bringing these value propositions to Web3, we believe that partnerships based on Smart Contracts may not fit the same paradigm as existing partnership agreements.
While there is value in allowing partners, like an affiliate network, to earn crypto rewards for sharing an link to resell NFTs, we believe cryptocurrency tokens also serve a higher purpose, to unanimously and transparently determine the amount of equity, or stake, a person has in some network.
Therefore, we’re proposing an experiment primarily for promoters, influencers, affiliates and other partners with an audience or distribution channel.
The experiment consists of establishing a DAO for said promoters.
The name of the DAO can be voted on by early members.
The Experiment
The goal of this DAO is to promote Discord Servers owned and operated by partnered Web3 Brands.
Each partnership between the DAO and a Web3 Brand is represented in a Smart Contract where a new token is established that serves to manage the equity each promoter has in the partnership.
The DAO member will be rewarded with higher equity in the partnership for each new active person that is successfully invited to a partnered Discord Server.
When Discord Members leave the Server, the DAO member responsible for that Discord Member’s invite will have their token/equity allocation reduced.
When a partnered Web3 Brand begin minting their NFT collection or cryptocurrency, or generally begin distributing their service to their newly populated Discord Server, cryptocurrency liquidity accrued from such activities must be routed to the Partnership Smart Contract.
Software Developers within the DAO must vote to validate the on-chain payment routing methods used by partnered Brands ensuring that the Partnership Treasuries are an untampered destination for accrued funds.
This can be considered similar to a rev-share model, but for anything sold on-chain.
Rev-share percentage amounts will be determined through votes by members of the DAO when a new Brand proposes a partnership with the DAO.
Finally, by participating in a partnership, promoters can withdraw funds from said Partnership Treasury. The withdrawal amounts will be directly proportional to their equity in the partnership.
The process of withdrawing from the treasury involves reallocating their equity/tokens to the rest of the DAO members in a proportional manner.
The Technology
We’re proposing to develop
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a Partnership Smart Contract that manages the allocation of tokens to each participating Promoter, and allows Partners to withdraw funds from the Smart Contract proportional to their stake.
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an open-source Discord Bot that works alongside the Invite Tracker Discord Bot, to read and propose updates to the equity distribution of the partnership based on Discord Invite metrics.
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a dApp that allows promoters to view their stake in a partnership and withdraw their funds.
The Purpose
Blockchains and Smart Contracts offer the world a way for trustless engagement and participation. People from across the world can work together on the same projects without disclosing their identities or their personal circumstances.
The value of this shines through equity-driven partnerships, where members of such partnerships can earn a percentage of the outcome before said outcome takes place, based on their performance.
Equity-driven performance-based partnerships currently do not exist.
The reason for this is because equity is generally managed in signed document contracts, that generally form securities. The allocations in such securities are quite illiquid. On the contrary, cryptocurrencies are effectively equity (in some network or DAO), except can be allocated and changed in real-time.
The result could be:An NFT Collection sharing its proceeds with partners from across the world, under specific conditions and in a fully trustless manner all facilitated by Smart Contracts.
We want to offer Brands in the Web3 ecosystem a way to distribute their inventions and offerings, bypassing the legacy marketing monoliths that exist today, by entering into secure trustless partnerships with promoters, influencers, and affiliates, offering such partners very-high rewards through equity in said partnered projects.
Getting started
If you’re interested in this proposition and would like to support the establishment of this DAO, please join the Usher Discord Server where we’ll be discussing technology, requirements and new partnerships: