We’re thrilled to be able to announce our UK advisory board, consisting of nine of the UK’s most esteemed music industry figures. 

The board will meet every few months, and will advise Serenade across our business priorities in the UK, alongside assisting in directing our environmental practices which are so core to our mission.

Joining the board will be (top to bottom, left to right):

• Darcus Beese, Founder, Darco Recordings
• Sammy Adams, Founder & CEO, Deviate Digital
• DJ Target, Broadcaster, Radio 1XTRA
• Phil Christie, Co-Founder, Manifest Publishing
• Jin Jin, Songwriter, A&R & Publisher
• Oliver Sasse, Founder, Nerve Management
• Fay Milton, Musician and Co-Founder, Music Declares Emergency
• Dan Sanders, Art Director, Atlantic Records
• Toby Leighton-Pope, Concert Promoter

They bring with them decades of experience in the entertainment industries, and we’re delighted to be welcoming their knowledge into the Serenade fold. 

Founder of Serenade, Max Shand expressed the importance of this developmen

“We’ve built our music advisory board to give a voice to the UK music industry - its artists, institutions and most importantly, fans. This board represents the strongest voices contributing to the artist-fan relationship today across multiple music industry pillars, and we are confident that we have the right expertise and insight to expand our business meaningfully, and with integrity, into the future.”

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