Ethos generates a credibility score for every crypto participant, helping us understand who we can trust and who we should avoid.

For this to be effective though, these credibility scores need to be at our fingertips, right where we engage in the space everyday.

Today, CryptoTwitter is “The Arena” for crypto

The clear leader of how people publicly engage in crypto is on CryptoTwitter. It is the primary “System of Engagement” for how we:

• learn about new opportunities, upcoming projects, and trending tokens

• measure market sentiment and how other people are feeling

• engage with other onchain participants, argue about who scammed who, and get caught up in bag bias

CryptoTwitter has one primary problem though: the signal to noise ratio is awful. Credibility is cheap and spoofed. Jump into the comments on an influencer’s tweet thread and you will instantly see hundreds of scam links, inauthentic project support, and shilling for various tokens.

At launch, the Ethos Chrome extension will surface credibility scores, helping you understand which signal that’s worth paying attention to, right where you need them: directly on Twitter.

The extension will:

• Add credibility scores and colors to all profiles, helping you interpret trust.

• Append direct links and useful Ethos related information such as number of reviews and vouchers to profile pop-overs.

• Replaces ENS names and Ethereum addresses with smart links and quick visual aids to quickly interpret the credibility of tokens and profiles in tweets.

By hydrating credibility information into Twitter, users of the Chrome extension will be able to better parse the signal from noise, lower their risk of scams, and be significantly more informed about the people they are dealing with.

Not just Twitter, though

Integration into Systems of Engagement is a critical strategy for Ethos to drive adoption and awareness, as Ethos starts primarily as a System of Record. While we’re initially launching with a Chrome extension that displays Ethos information on Twitter, we plan to expand Ethos scores to many other Systems of Engagement.

With time, Ethos will grow into its own System of Engagement.

Upvotes, downvotes and commenting are all a critical part of the initial infrastructure, but we start by being the system of record for CryptoTwitter - something that’s completely missing from the space today.

In the not-so-distant future, you will see Ethos scores everywhere – on Telegram, Discord, Farcaster, Blur, Etherscan, and any other System of Engagement where it’s valuable to surface someone’s credibility. It’s an important part of our user acquisition strategy and product flywheel, and will drive users to make Ethos, the System of Record, incredibly valuable.

Ethos will be everywhere, right where you need it. Right where you engage onchain.