Unconquerable Product Ownership

From the Back to the Front

I had the opportunity to share ideas around “Unconquerable Product Ownership” at MCON2 in Denver in early September.

In our Ethereum world, we often assume that we are building unconquerable products because we are building on Ethereum. However, we see many recent examples of how products, projects and DAOs are being conquered, attacked or censored.

If we want to build the system that we think we are building, we need to pay more attention to important factors from the beginning and through our processes.

The goal of this presentation at MCON2 was to share ideas about this topic, introduce some important tools and techniques that some might not be aware of and get more people building Unconquerable Products.

I present the slides of the presentation and add in a bit of context.

A quick taste of some of the headlines we’ve seen recently:

DNS Attack
DNS Attack
Frontend compromised - DO NOT USE!
Frontend compromised - DO NOT USE!
Multisig compromised
Multisig compromised
"One small slipup"
"One small slipup"
Domain hijacked
Domain hijacked
Compromised Multisig
Compromised Multisig
DNS hijacking
DNS hijacking
Smart contracts sanctioned
Smart contracts sanctioned

Not so unconquerable.

Can we build products with more obstacles and more opposition?

Decentralization as a DEFENSE MECHANISM!

Strong as the weakest link
Strong as the weakest link

We must eliminate all central points of failure.

Necessary Tool Box
Necessary Tool Box
Internet
Internet
Blockchain
Blockchain
Ethereum
Ethereum
DAOs
DAOs
ENS
ENS
IPFS
IPFS
Decentralized Code Storage
Decentralized Code Storage
Many front-ends creates uncertainty
Many front-ends creates uncertainty

We need more people running infrastructure and nodes.

Run More Nodes
Run More Nodes

We haven’t figured everything out but we do have some “Pretty Good Examples” that are striving to be Unconquerable.

DXdao’s Swapr.eth is a good example to look at.

Swapr.eth
Swapr.eth

DXdao has three years of experience owning DeFi front-ends.

Take a few minutes to try to think of the weak points in this system. What can bring this down? What can conquer this product?

Thank you
Thank you
See you in Bogota!
See you in Bogota!

Find out more details about Infinite Genesis Edition hackathon in Bogota Oct 7-9, 2022 at: https://infinite-hackathons.eth.limo/

This hacker-first event has some awesome organizers:

     DXdao: https://dxdao.eth.limo/

     HOPR: https://hoprnet.org/

     Brink: https://www.brink.trade/

     Kleros: https://kleros.io/

Infinite Genesis organizers
Infinite Genesis organizers
DAOGMI
DAOGMI

Thank you for taking the time to view this. If you have any thoughts or other ideas, please reach out on Twitter to @sminert . Always happy to chat!

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