This post is a way to gain insight into my creative world, my story and what makes Sound of Fractures different. I will lay out my road map for web3, the level of thought that has gone into my decisions, and how it all fits conceptually with my creative output. By the end, I hope you are invested not just in my story, but what the future holds.

Thanks for reading 🤝

Who am I?

Both my parents worked in music, and there was only one path ever in my mind, no matter how many times my parents told me never to work in the music industry. I started out playing in an indie band, recording some very bad demos for labels as a teenager, but quickly realised that hip-hop production was the route for me and so I bought my first MPC. I spent my university years producing as one half of a producer duo working with rappers and pressing our own vinyl to sell to record shops, with a couple of the records we made catching the ear of label execs and we soon found ourselves in writing sessions for major label artists. We pursued the dream of being writer producers with everything we had for about 10 years, and had some amazing highs (and lows), including signing a publishing deal, getting cuts on million selling albums and doing production work on number 1 records. This being said, for me personally making so many records that were never released started to frustrate me, so I decided to try and build something more sustainable and enjoyable.

As my next step me and a friend started our own music project and found a vocalist to be a part of it, we shot the videos ourselves and built up the hype on YouTube which led us to signing an album deal with Polydor UK. Unfortunately, after spending a year writing, producing and developing the project, our A&R left the label and we were stuck in limbo trying to get our masters back.. by the time we did the vocalist had had enough and decided to walk away from music altogether, and I couldn’t blame her. Off the back of this I used my experiences to get some work doing artist development consultancy, and focused on developing early stage artists. I started to produce music for TV and film around this time to keep my income up, which to this day was a great decision as those royalties still help. 3 years ago my daughter was born, which inspired more change for me, leading me to working on a Music Business course to provide some stable income streams and a fresh challenge while I pursue a career making music I love on my own terms as Sound of Fractures.

Sound of Fractures

The Sound of Fractures project really came into focus for me at the beginning of lockdown when everything stopped and I found myself spending every day with my young daughter. I stopped for the first time in years and began to wonder why I was doing what I do, and what I wanted from my life. After years of working day and night on music (lots of which I loved) I started to realise how little I had lived, and that I didn't want to be that absent father figure.. and really how enjoyable was that pressure that comes with being a professional producer? Yes, granted for some it's the dream, and it was for me for a long time! Yet I found myself questioning the narratives presented to us in that working till you drop is the only way, and I set out thinking about what a sustainable career in music was, and how it could be a positive part of my life for life. In the background I had started doing some collaborations behind the scenes under the Sound of Fractures name that started to gain traction, but kept it under wraps while I figured out where my focus was going to be in the coming years.

Whats in a name?

The concept of finding beauty in imperfection became a theme for me once I started to try and understand what made me me, I found parallels between my main interests (the films and music i loved) and the way I create.

I’ve included a link here to a brand bible for those of you who would like a window into what forms my musical world.