Web3 Growth Trends 2023

July 4th, 2023

In this report you will find an overview of the Web3 market, focusing on user activity and behavior.

It is structured into three key sections: Web3 Market Size, Benchmarking the Leaders, and Key Personas and Behavior Patterns, each offering a unique perspective and accurate analysis of the web3 landscape.

For this report, we’ve indexed 300M+ wallets on the Ethereum and Polygon networks and obtained DAO voters’ data from the Snapshot API. Learn more about how we calculated metrics for the report in the Methodology section below the report.

Key findings and insights

Despite the crypto winter, the Web3 market remains active with 9.51M wallets that have conducted at least one outgoing transaction, and among them, 5.65M have spent money in the last 30 days.
The approximate market size of casual Web3 is 10M, supported by the number of ‘casual’ Web3 users who have been active in the last 30 days, hold 1+ tokens and NFTs, and maintain a balance of $100+.
The central part of the Web3 market is 1M, backed by the number of users who have been financially active in the last 30 days, hold diverse token and NFT collections (10+ unique assets), and carry a balance of $1k+. This user cluster contains Web3 Natives, Whales, and Hyperactive users, represented in the Key Personas and Behavior Patterns section.
Token adoption outpaces NFT adoption, with 8.91M wallets maintaining a balance of $100+ and only 5.91M holding more than 5 NFTs.

About us

Superdao is a wallet analytics platform built for Web3 growth teams. It allows teams to understand their customers better, learn from competitors, acquire more customers by building target lists, and communicate with them on a personalized level at scale.

Join Superdao free beta to get live access to the data from this report. There you can analyze your users, learn from competitors, and build target lists.

1. Web3 market size

This section provides an overview of key Web3 metrics as of June 2023, focusing on token and stablecoin distributions, NFT holdings, wallet balances, and recent transactions among wallets on Ethereum and Polygon chains.

Key metrics

360M wallets exist across Ethereum and Polygon chains
32.6M have transferred at least 5 different tokens at some point
10.1M hold at least one of the top 5 stablecoins
5.91M possess 5 or more NFTs
8.91M maintain a balance of $100+
9.51M have conducted at least one outgoing transaction in the past 30 days
5.65M have spent money in the last 30 days

Token distribution among Web3 users (based on transfer history)

Wallet distribution by the number of unique ERC-20 tokens transferred. Note: Transfers on the Ethereum chain and transfers on the Polygon chain are treated as two unique tokens. Both outgoing and incoming transfers are included

Takeaways

69.9M stick to a single token, which may suggest user tendencies such as:

Simplicity preference
Confidence in a specific token
Novice market participants
Users employing multiple wallets

32.6M collectors with 5+ tokens, which could suggest:

Active trading
Diversified investments
Institutional investments or traders managing diverse portfolios
Tech enthusiasts or early adopters experimenting with various tokens
Participation in airdrops
Speculations

Stablecoin distribution among Web3 users (based on wallet holdings)

Wallet distribution by the number of top-5 stablecoins held. Stablecoins counted: DAI, USDT, USDC, BUSD, TUSD. Assets on the Ethereum chain and assets on the Polygon chain are treated as two unique stablecoins (eg. USDC on the Ethereum chain and USDC on the Polygon chain are treated as two unique stablecoins)

Takeaways

9.49M single stablecoin holders, which can be indicative of:

Desire for simplicity
Trust in a particular stablecoin
Limited awareness of other stablecoin options
Users employing multiple wallets

648k embrace multiple stablecoins,

Diversifying for risk reduction
Utilizing different features or benefits offered by various stablecoins
Engaging with multiple platforms

NFT ownership among Web3 users

Wallet distribution by the number of NFTs held. Note: ERC721 and ERC-1155 tokens are taken into account. Proxy contracts are excluded

Takeaways

30M own ≤5 NFTs, possibly including:

Newcomers or casual participants trying out the NFT market
People who got an NFT as a gift or promotional item

420k hold 101–1000 NFTs, potentially indicating:

Strong collector or investor base
Extensive NFT hunter movement
Early adopters

50k hold 1001+ NFTs, which could represent:

Large-scale collectors
NFT-focused businesses
Whales

Note: There seems to be a significant overlap between token collectors, stablecoin users, and NFT owners. A detailed intersection analysis might provide deeper insights into user behavior.

Wallet balance distribution

Wallet distribution based on the balance. Note: Balance calculations include assets held in ETH, USDT, USDC, and DAI on Ethereum and USDT, USDC, and DAI on Polygon. Ranges are with exclusive left boundaries, eg. ($0-$1

Takeaways

44.9M wallets hold ≤$1, which might be:

Wallets used for no-fee transactions
Wallets where funds have been transferred elsewhere
Inactive or dormant accounts

59M wallets hold $1–1000, which could include:

dApp and DeFi users
Early adopters or tech enthusiasts
Casual traders
Users building up their crypto assets
Users spreading their holdings across several wallets

676k wallets hold $1000+, possibly representing:

Institutional entities
Large traders
Whales

On-chain activity among Web3 users

Wallet distribution based on the number of transactions in the last 30d

Takeaways

8.6M users engaged in 1–10 transactions, indicating a dominant presence of occasional or infrequent users. This group could include:

Long-term holders
Casual participants in the Web3 space

55k users engaged in 101+ transactions, representing activities such as:

Bot-operated wallets
Professional day traders
Business entities facilitating cryptocurrency transactions
Yield farming or liquidity mining in DeFi space

We’ve also found that:

The level of activity in Web3 could still be higher, as 90.7% of the wallets with $100–1000 and 87.8% of the wallets with $1001+ have shown no activity in the last 30 days.
7.8% is the retention rate in Web3 (Counted as the percentage of 90–120d aged wallets with at least 1 outgoing transaction in the last 30d).

Spending habits among Web3 users

Wallet distribution is based on the money spent by Web3 users (in USD). Note: Calculations include transactions made in ETH, USDT, USDC, and DAI on Ethereum and USDT, USDC, and DAI on Polygon. Gas fees are excluded. Ranges are with exclusive left boundaries, eg. ($0-$1

Takeaways

2.4M users have spent ≤$100 in the last month and might be:

Users with low financial activity
Low-income users or casual traders
Hodlers
Cost-avoidant users

1.79M users have spent $100–1000, possibly suggesting:

Medium-level traders or investors
Regular users leveraging crypto for daily needs, small purchases, or in-game transactions

366k users have spent $1000+ and could be:

Institutional investors
High net-worth individuals
Liquidity providers
Project founders or developers

Note: This analysis assumes a single wallet correlates to a single user, which may not always be the case as users can operate multiple wallets. Furthermore, the nature of transactions is not specifically defined and would require a more detailed examination.

2. Benchmarking the leaders

In this section, we examine notable projects in the cryptocurrency space, focusing on their size, activity, and significance in shaping the industry.

Top-50 tokens with the largest market cap

This list ranks tokens with the largest market cap according to ratings from Etherscan and Polygonscan. The ranking below is based on the number of unique holders.

USDT, 6M holders, $38.2B market cap
USDC (PoS), 3.1M holders, $26.9B market cap
WETH, 1.5M holders, $40.8B market cap
DAI (PoS), 1.5M holders, $4.5B market cap
SHIB (PoS), 1.3M holders, $6.6B market cap
MATIC (Ethereum chain only), 655.5k holders, $11.9B market cap
LINK, 634.8k holders, $10.5B market cap
UNI (PoS), 394.8k holders, $4.3B market cap
AAVE (PoS), 389.5k holders, $803.2M market cap
MANA, 371.2k holders, $723.4M market cap
HEX, 329.2k holders, $4.2B market cap
CRO, 297.8k holders, $5.2B market cap
SAND, 270.8k holders, $$1.2B market cap
WBTC, 225.1k holders, $4B market cap
BUSD, 173.2k holders, $4.4B market cap
LoopringCoin V2 (LRC), 148.6k holders, $287.5M market cap
GRT, 142.7k holders, $1B market cap
stETH, 138.5k holders, $11.8B market cap
APE (PoS), 128.7k holders, $2.1B market cap
CHZ, 115.4k holders, $582.4M market cap
CRV (PoS), 114.9k holders, $1.2B market cap
USDP, 106.5k holders, $1B market cap
FTM, 102.2k holders, $546.2M market cap
SNX (PoS), 98k holders, $560M market cap
1INCH, 96.3k holders, $386.1M market cap
MKR, 93.1k holders, $625.7M market cap
cETH, 70k holders, $524.2M market cap
IMX, 53.6k holders, $1.2B market cap
HT, 52.5k holders, $1.3B market cap
LDO (PoS), 51.2k holders, $1.6B market cap
OKB, 50.9k holders, $11.9B market cap
TUSD, 50.9k holders, $728.6M market cap
NEXO, 50.1k holders, $593.3M market cap
FRAX, 49.3k holders, $1B market cap
RNDR, 45.2k holders, $938.8M market cap
PAXG, 31.2k holders, $495.8M market cap
THETA (PoS), 28.2k holders, $5.3B market cap
BIT, 26.8k holders, $4B market cap
WOO, 24.3k holders, $495.1M market cap
FXS, 19.1k holders, $466.3M market cap
GNO, 17.3k holders, $1B market cap
INJ, 15k holders, $559M market cap
rETH, 14.4k holders, $783.6M market cap
MASK, 14.4k holders, $336M market cap
RPL, 9.4k holders, $757.6M market cap
PEPE, 140.9k holders, $579,7M market cap
GUSD, 9k holders, $567.8M market cap
KCS, 6.1k holders, $1.1B market cap
LEO, 2.5k holders, $2.3B market cap
frxETH, 1.1k holders, $376.5M market cap

Key observations

Stablecoins: USDT, USDC, and DAI hold the top spots indicating their preferred use due to their stability.
Utility tokens: BNB, LINK, MATIC, and UNI, among others, represent the wide utility group on the list. The potential reasons for high adoption are their pivotal roles in blockchain ecosystems, enabling decentralized exchanges, oracle services, and transaction fees.
Meme tokens: With SHIB and PEPE in the mix, it’s clear that online trends and communities can generate real-world value in the crypto market.
Low holder count but high market cap: Tokens like LEO and OKB, despite having fewer holders, have high market caps, indicating a concentration of wealth and potentially less decentralization.

Largest NFT collections

Collections in this section are ranked by the largest, wealthiest, and most active user bases.

🏆 Collections with the largest userbase

Anicube Origin NFT Collection, 1.3M holders, 2.1k have a $100+ balance, 5.7k made transactions in the last 30d, music
Anicube Origin Collection (ANICUBE), 1.3M holders, 1.6k have a $100+ balance, 3.8k made transactions in the last 30d, music
N/A, 1.2M holders, 78.1k have a $100+ balance, 222.5k made transactions in the last 30d, scam
CryptoTab JackBot, 891.5k holders, 568.7k have a $100+ balance, 261.7k made transactions in the last 30d, DeFi
SMART DIVING GAME, 775.4k holders, 247.7k have a $100+ balance, 184.1k made transactions in the last 30d, DeFi
Galxe OAT, 719.1k holders, 57k have a $100+ balance, 210.6k made transactions in the last 30d, on-chain achievements
ENS, 698.1k holders, 253.5k have a $100+ balance, 242.1k made transactions in the last 30d, name service
Lemon Nation, 581k holders, 3 have a $100+ balance, 1 made transactions in the last 30d, DeFi
YBNFT, 533.7k holders, 364.4k have a $100+ balance, 119.3k made transactions in the last 30d, DeFi
Series 0 Claw Collectible Patch, 379.3k holders, 329 have a $100+ balance, 478 made transactions in the last 30d, gaming

🏆 Collections with the wealthiest users

CryptoTab JackBot, 891.5k holders, 568.7k have a $100+ balance, 261.7k made transactions in the last 30d, DeFi
YBNFT, 533.7k holders, 364.4k have a $100+ balance, 119.3k made transactions in the last 30d, DeFi
ENS, 698.1k holders, 253.5k have a $100+ balance, 242.1k made transactions in the last 30d, name service
SMART DIVING GAME, 775.4k holders, 247.7k have a $100+ balance, 184.1k made transactions in the last 30d, DeFi
The Arabian, 195.5k holders, 137k have a $100+ balance, 48.7k made transactions in the last 30d, N/A
Free mint on gopnik.wtf, 287.9k holders, 127.1k have a $100+ balance 88.7k made transactions in the last 30d, PFP
N/A, 1.2M holders, 78.1k have a $100+ balance, 222.5k made transactions in the last 30d, scam
Clonexpets.com Mint Pass, 101.4k holders, 64k have a $100+ balance, 37k made transactions in the last 30d NFT pass
NFTAdsV1, 131.1k holders, 63.3k have a $100+ balance, 44.7k made transactions in the last 30d, N/A
NFTAdsV1, 127.8k holders, 63.2k have a $100+ balance, 44.4k made transactions in the last 30d, N/A

🏆 Collections with the most active users

CryptoTab JackBot, 891.5k holders, 568.7k have a $100+ balance, 261.7k made transactions in the last 30d, DeFi
ENS, 698.1k holders, 253.5k have a $100+ balance, 242.1k made transactions in the last 30d, name service
N/A, 1.2M holders, 78.1k have a $100+ balance, 222.5k made transactions in the last 30d, scam
Galxe OAT, 719.1k holders, 57k have a $100+ balance, 210.6k made transactions in the last 30d, on-chain achievements
SMART DIVING GAME, 775.4k holders, 247.7k have a $100+ balance, 184.1k made transactions in the last 30d, DeFi
Orbiter Trainee Pilot NFT, 162k holders, 27.2k have a $100+ balance, 162k made transactions in the last 30d, DeFi
Mainnet Alpha, 124.1k holders, 7.1k have a $100+ balance, 124k made transactions in the last 30d, giveaway
YBNFT, 533.7k holders, 364.4k have a $100+ balance, 119.3k made transactions in the last 30d, DeFi
Verifiable Credentials, 371.3k holders 18.2k have a $100+ balance, 112k made transactions in the last 30d, on-chain achievements
SLINGSHOT-USER-2022, 230.3k holders, 37.9k have a $100+ balance, 106.6k made transactions in the last 30d, DeFi

Full list of NFT collections with 100k+ unique holders

Anicube Origin NFT Collection, 1.3M holders, 2.1k have a $100+ balance, 5.7k made transactions in the last 30d, music
Anicube Origin Collection (ANICUBE), 1.3M holders, 1.6k have a $100+ balance, 3.8k made transactions in the last 30d, music
N/A, 1.2M holders, 78.1k have a $100+ balance, 222.5k made transactions in the last 30d, scam
CryptoTab JackBot, 891.5k holders, 568.7k have a $100+ balance, 261.7k made transactions in the last 30d, DeFi
SMART DIVING GAME, 775.4k holders, 247.7k have a $100+ balance, 184.1k made transactions in the last 30d, DeFi
Galxe OAT, 719.1k holders, 57k have a $100+ balance, 210.6k made transactions in the last 30d, on-chain achievements
ENS, 698.1k holders, 253.5k have a $100+ balance, 242.1k made transactions in the last 30d, name service
Lemon Nation, 581k holders, 3 have a $100+ balance, 1 made transactions in the last 30d, DeFi
YBNFT, 533.7k holders, 364.4k have a $100+ balance, 119.3k made transactions in the last 30d, DeFi
Series 0 Claw Collectible Patch, 379.3k holders, 329 have a $100+ balance, 478 made transactions in the last 30d, gaming
Verifiable Credentials, 371.3k holders 18.2k have a $100+ balance, 112k made transactions in the last 30d, on-chain achievements
Free mint on gopnik.wtf, 287.9k holders, 127.1k have a $100+ balance 88.7k made transactions in the last 30d, PFP
Dallas Mavericks V3, 256.4k holders, 92 have a $100+ balance, 45 made transactions in the last 30d, sport
NFL, 231.5k holders, 8 have a $100+ balance, 7 made transactions in the last 30d, sport
SLINGSHOT-USER-2022, 230.3k holders, 37.9k have a $100+ balance, 106.6k made transactions in the last 30d, DeFi
NFTStar, 224.5k holders, 1 have a $100+ balance, 0 made transactions in the last 30d, sport
The Arabian, 195.5k holders, 137k have a $100+ balance, 48.7k made transactions in the last 30d, N/A
Degen Market (DPT), 182k holders, 0 have a $100+ balance, 0 made transactions in the last 30d, N/A
YGG SEA Badge NFT, 176.7k holders, 5.6k have a $100+ balance, 13k made transactions in the last 30d, gaming
Promotion NFT, 163.3k holders 15.7k have a $100+ balance, 28.2k made transactions in the last 30d N/A
Orbiter Trainee Pilot NFT, 162k holders, 27.2k have a $100+ balance, 162k made transactions in the last 30d, DeFi
Sunflower Land Accounts, 153.2k holders, 5.3k have a $100+ balance, 36.8k made transactions in the last 30d, gaming
Dunyushan, 150.4k holders, 0 have a $100+ balance, 0 made transactions in the last 30d, N/A
The Merge: Regenesis, 142.7k holders, 38k have a $100+ balance, 72.1k made transactions in the last 30d, art
Quest3NFT, 141.1k holders, 12.2k have a $100+ balance, 91.8k made transactions in the last 30d, on-chain achievements
Super Robots by Superdao, 138.8k holders, 5k have a $100+ balance, 33.2k made transactions in the last 30d, art
NFTAdsV1, 131.1k holders, 63.3k have a $100+ balance, 44.7k made transactions in the last 30d, N/A
Live Stubs, 130.4k holders, 33 have a $100+ balance, 18 made transactions in the last 30d, music
NFTAdsV1, 127.8k holders, 63.2k have a $100+ balance, 44.4k made transactions in the last 30d, N/A
Mainnet Alpha, 124.1k holders, 7.1k have a $100+ balance, 124k made transactions in the last 30d, giveaway
Rainbow Zorb, 122.5k holders, 24.6k have a $100+ balance, 65.9k made transactions in the last 30d, DeFi
Royalty NFT — Just NFT, 121.7k holders, 3.5k have a $100+ balance, 21k made transactions in the last 30d, DeFi
Uniswap V3: Positions, 119.1k holders, 57.9k have a $100+ balance, 53.5k made transactions in the last 30d, DeFi
CryptoKitties, 115.9k holders, 22.6k have a $100+ balance, 9.7k made transactions in the last 30d, art
Lens Protocol Profiles, 114.3k holders, 34.4k have a $100+ balance, 71.9k made transactions in the last 30d, lens profile
The Saudi Meta Airdrop, 113.4k holders, 61.5k have a $100+ balance, 41.2k made transactions in the last 30d PFP
Pyme Quest Passport, 112.6k holders, 7.5k have a $100+ balance, 56k made transactions in the last 30d, NFT pass
MintNFT-721, 112.4k holders, 1.5k have a $100+ balance, 3.8k made transactions in the last 30d, art
HyperNFT_HOS_1.0, 111.6k holders, 63 have a $100+ balance, 44 made transactions in the last 30d DeFi
Unioverse Collectibles, 109.5k holders, 4.5k have a $100+ balance, 29.3k made transactions in the last 30d, gaming
The Auerbach Collection. Artdrop III. Frederic Auerbach., 109.3k holders, 16.3k have a $100+ balance, 14.1k made transactions in the last 30d art
NFTAdsV1, 109k holders, 63.1k have a $100+ balance, 37.2k made transactions in the last 30d, N/A
OhmieDay, 108.1k holders, 43.1k have a $100+ balance, 20.1k made transactions in the last 30d, art
pirategirls.xyz, 101.8k holders, 32.8k have a $100+ balance, 38.5k made transactions in the last 30d, PFP
Clonexpets.com Mint Pass, 101.4k holders, 64k have a $100+ balance, 37k made transactions in the last 30d NFT pass

Key Observations

DeFi is prevalent: Many of the top collections, in terms of userbase size, wealth, and activity, are associated with DeFi, which reflects its popularity and usage.
“Healthy” collections: CryptoTab JackBot and ENS are consistent across all categories with large userbases, a high number of wealthy users, and a high level of activity, indicating a healthy and engaged communities or/and utility and value in the eyes of their users.
Fast-growing NFTs: Orbiter Trainee Pilot NFT and Mainnet Alpha have added over 100k users each in the last 30 days since they started in May 2023. But, not many of these users are holding $100+ balances, showing these NFTs may still be growing or aiming at a less wealthy crowd.
Size ≠ wealth or activity: While the Anicube Origin collections have the largest user base, they don’t appear in the top collections for wealth or activity, suggesting that many users might be passive or holding smaller balances.
Caution with ‘scam’ labeled collections: The collection labeled as a ‘scam’ has a high number of holders and transactions, but a relatively smaller proportion of users with a balance over $100. This could indicate a large number of users with smaller balances, possibly victims of the scam.
Some collections have a large user base but low activity: For example, the Lemon Nation has 581k holders but only 3 have a $100+ balance, and only 1 made transactions in the last 30 days. This could indicate a ‘dead’ collection, inactive user base, or a lack of engagement.

Prominent service contracts

🥇Uniswap 5.9M unique wallets and 110k wallets interacted with its’ smart contract in the last 30d

🥈1inch 1.7M unique wallets, 196.2k wallets interacted with its’ smart contract in the last 30d

🥉OpenSea 1.4M unique wallets, 175.6k wallets interacted with its’ smart contract in the last 30d

Blur 250.5k unique wallets, 39.8k wallets interacted with its’ smart contract in the last 30d

Key Observations

The ratio of interactive wallets to unique wallets varies between platforms: Although Uniswap has the highest number of unique wallets, it sees a lower rate of smart contract interactions compared to OpenSea, 1-inch, and especially Blur.
NFT market engagement: Both Blur and OpenSea demonstrate robust user engagement, indicating a healthy interest in NFT trading.
DEX engagement: 1inch shows a higher engagement rate compared to Uniswap, suggesting different user preferences between these DEXs.

DAO governance

Snapshot, a leading off-chain voting platform, records a total of 2.21 million unique voters. Over the past six months, 878k unique voters actively participated in decision-making processes across various platforms, reflecting an interest in DAOs and their democratizing potential.

Top DAOs with the largest voter base ranked by voter participation

Stargate DAO, 442k unique voters, 427.9k unique voters in the last 6 months, liquidity protocol
PancakeSwap, 129.3k total unique voters, 19.9k unique voters in the last 6 months, DEX
Yoginth, 116.8k total unique voters, 116.8 unique voters in the last 6 months, influencer
Optimism Collective, 88.7k unique voters, 78.9k unique voters in the last 6 months, blockchain
ENS, 87.2k total unique voters, 1.9k unique voters in the last 6 months, name service
GMX, 80.1k total unique voters, 70.9k unique voters in the last 6 months, DEX
Aave, 62.8k total unique voters, 41.3k unique voters in the last 6 months, liquidity protocol
Arbitrum DAO, 57.8k total unique voters, 57.8k unique voters in the last 6 months, layer-2 scaling solution
Uniswap, 26k total unique voters, 19.1k unique voters in the last 6 months, DEX
Aavegotchi, 12.6k total unique voters, 5.5k unique voters in the last 6 months, NFT gaming protocol

Key Observations

The most active DAOs in Web3 are associated with DeFi and blockchain solutions: The list features leading DAOs such as liquidity protocols, decentralized exchanges, and layer-2 solutions. Their leadership underscores the strong presence of a community, business dependence on community-driven decision-making, and a democratic governance system.
Governance leader: Stargate DAO tops with the most unique voters (442k total, 427.9k in the last six months), indicating an engaged community or a highly active voter cluster.
Rising DAOs: Arbitrum DAO and Yoginth despite fewer voters, saw all of them vote recently, signaling its fresh and rapid growth possibly due to effective voter engagement or recent advancements.
Fading DAOs: DAOs like ENS and PancakeSwap display reduced recent participation despite a large voter base. This suggests recent shifts in business strategies, with less reliance on voting and/or fading interest in governance issues within the community.

3. Key personas and behavior patterns

In this section, we examine key personas within the Web3 space, shedding light on their characteristics, wallet balances, NFT holdings, and transaction activity.

🤖 Non-humans

Wallets with rapid transaction speed, volatile balances, and the capacity for significant balance increases within a short timeframe. Non-humans comprise 5.29k wallets, collectively holding a substantial total balance of $204M.

Tips: In your promotion strategy, differentiate real user wallets from non-human ones like bots or algorithms. This is crucial because the non-human wallets, driven by automation, may distort your engagement metrics and understanding of genuine user behavior.

💤 The Idles

Wallets that have been active at least once a while ago, but remain dormant for the past 12 months. The Idles encompass 169M wallets, holding a total balance of $32.7B.

Tips: Use a re-engagement campaign with targeted notifications or emails. Showcase recent updates and offer incentives for returning. Use retargeting ads to emphasize your product’s value.

👱 The Casuals

Moderately aged wallets (6 months or older), holding fewer than 100 NFTs and maintaining a balance of less than $1,000.

The Casuals encompass 46.9M wallets, with a total balance of $565M.
On average, each holds $12 in their wallets, owns 3 NFT, and has conducted one transaction in the past 30 days.
Only 4.6% of them made at least one transaction last month.

Tips: Use success stories and community benefits to engage Casuals. Implement rewards for frequent transactions and collaborate with their favored platforms to stimulate activity.

👶 The Novices

Relatively new wallets, created within the last 6 months, containing less than 100 NFTs and having a balance of less than $1,000.

The Novices account for 17.6M wallets, holding a total balance of $180.1M.
On average, each holds $10 in their wallet, has 1 NFT, and has conducted one transaction in the past 30 days.
20% of them conducted at least one transaction last month.

Tips: Target this group with beginner-friendly educational content, focusing on blockchain and NFT basics, the value and utility of your product, and step-by-step guides on how to engage. Offer incentives like rewards or bonus features for first transactions to encourage engagement.

🤩 The Enthusiasts

Established wallets (6 months or older), holding a significant collection of 100+ NFTs and maintaining a balance of less than $1,000.

The Enthusiasts comprise 719k wallets, with a total balance of $56M.
On average, each holds $78 in their wallets, possesses an impressive average of 713 NFTs, and has conducted 13 transactions within the last 30 days.
42% of them made at least one transaction last month.

Tips: Enthusiasts invest modestly but value the experience and community around NFTs. Platforms providing collector-focused services and community engagement can appeal to them.

👾 The Natives

Established wallets (6 months or older) with a balance ranging from $1,000 to $10,000.

The Natives encompass 942k wallets, with a total balance of $3B.
On average, each holds $3.2k in their wallets, possesses an average of 59 NFTs, and has conducted 3 transactions within the last 30 days.
14.7% of them made at least one transaction last month.

Tips: To engage Natives, prioritize in-depth and expert content and offer premium services. Remember, they look for optimization and maximum value extraction from their existing assets.

🐳 The Whales

Affluent wallets with a balance exceeding $10,000 and not labeled as non-human.

The Whales comprise 118k wallets, holding a total balance of $257.5B.
On average, each holds $2.2M in their wallets, possesses 1.3k NFTs, and has conducted 76 transactions within the last 30 days.
19.4% of them made at least one transaction last month, meaning 80.6% of whales are passive with a total balance of $210B.

Tips: For Whales, prioritize offering exclusive opportunities and personalized services to stimulate further investments. Engage them with premier projects and utilize their community influence to enhance your platform’s visibility and growth.

🔋 The Hyperactive

Wallets that conducted at least 101 transactions in the previous month.

55.1k wallets, holding a total balance of $11B
On average, each holds $185k, possesses 1.9k NFTs, and has conducted 981 transactions within the last 30 days.

Tips: Engage with Hyperactive wallets by offering advanced digital asset management tools, exclusive access to NFT drops and digital asset IPOs, tailored financial strategies, personalized support, and advanced trading features to cater to their active trading needs.

Conclusion

The aim of this report is to provide an accurate depiction of the current state of the crypto landscape, supported by real data. Please remember effective market navigation in Web3 stems from the principle of DYOR (Do Your Own Research). The insights from this report are best utilized when complemented with your own market understanding.

This is where the Superdao platform can assist you. Superdao enables you to upload and analyze your own Web3 audience, generating personalized reports that provide insights specifically tailored to your product. Additionally, the platform allows you to explore the entire Web3 market with just a few clicks, including the user bases of your competitors, potential partners, and other notable Web3 projects you have in mind.

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Methodology

General

Data from Ethereum and Polygon chains are considered.
Contracts are not considered wallets.

Total Number of Wallets

All wallets with at least one inbound/outbound transaction or token transfer are included.

User retention

Counted as the percentage of 90–120d aged wallets with at least 1 outgoing transaction in the last 30d

Inactivity levels

Counted as the percentage of transactionally inactive wallets in the last 30d among wallets with the wallet_usd_cap of: 100–1000 inclusively; 1001 and more
Transactionally inactive = has no outgoing transactions

Tokens & Stablecoins

Both outgoing and incoming transfers are included.
The considered stablecoins are USDT, USDC, DAI, BUSD, and TUSD.
Transfers of USDC on the Ethereum chain and USDC transfers on the Polygon chain are treated as two unique stablecoins.

NFTs

ERC721 and ERC-1155 tokens are accounted for.
Proxy contracts are excluded.

Transactions

Calculations for money spent include transactions made in ETH, USDT, USDC, and DAI on Ethereum and USDT, USDC, and DAI on Polygon.

Wallet Balance

Balance calculations include assets held in ETH, USDT, USDC, and DAI on Ethereum and USDT, USDC, and DAI on Polygon.

Top-25 Tokens

Contracts for these tokens are manually selected from Etherscan and Polygonscan.

Prominent De-Fi Projects

Data is current as of June 6th.
Opensea and Blur data counts both buyers and sellers on the marketplaces.
Uniswap data counts users who are swapping tokens via the Uniswap interface (router users). Direct on-chain calls to Uniswap pools are not taken into account.

Largest NFT Collections