Despite its recent rise to fame, the term metaverse was first coined thirty years ago in 1992 by science fiction author Neal Stephenson. His novel Snow Crash depicted the metaverse as a 3D virtual world where people walk around as avatars and socialize / interact with one another and AI-generated characters.
Fast forward 30 years, and the definition has come to mean different things in various contexts. Put simply, the metaverse is a virtual world where people can socialize, work, shop, and play. I categorize it in three ways: virtual reality, augmented reality, and virtual worlds.
Community is the backbone of our society, especially in today’s digital age. It’s what creates customer loyalty and organic growth for brands… where we make friends online… and often serves as a source of identity or belonging.
I’ll walk you through my learnings of scaling the community I started, Gen Z VCs, from 1 to 1,000 members in this piece (Edition 1)… and then 1,000 to 10,000+ in Edition 2. All in less than a year entirely organically.