Although the price action was down only (no sinks or catalysts on day 1) they hit the nail on the head as far as unique distribution mechanics go which we will dive into below.

Collab Land, in case you didn't know is an automated community management tool that curates membership based on token ownership, also known as “token-gating”. They serve projects like @coolcats @AdamBombSquad @BendDAO and many more

You are likely a user of Collab Land's tools.

From the claim PoV, things were super smooth

A user needed to verify their status as a holder by joining the discord & copy-pasting their wallet address into the claim UI. From there, users were *airdropped tokens on the @optimismFND (which made it a true airdrop, not a claim)

From a tokenomics PoV, it's an interesting one

Of the 25% airdrop allo:

🏆8% went to passive Collab Land users like myself resulted in me earning 10 Tokens

🏆🏆A combined 32% went to their NFT holders

🏆🏆🏆Remaining 60% were dropped to their top 100 discord communities..

Dropping 60% of the 25% airdrop allocation (15%) to their top communities is an interesting strategy. Most token drops are more user centric (b2c) but this takes a (b2b2X) approach. Most projects who got allocation have proposed to give their allocation back to their community

Projects who were dropped token allocation have to submit a proposal to "earn" their allocation in a discord channel, notably not on snapshot or discourse. At this moment its unclear on how these rewards proposals are passed, as it doesn't look like they're put up to a vote, but rather DD'd by the CL team.