[Archived Upload from December 2021]

Ah yes…NFTs (Non-Fungible Tokens)....Probably Noting, Right?

The market that’s done $10.6bn in Gross Volume through the 3rd Quarter of 2021 alone. Maybe you’ve heard of them maybe not (you probably have though).

Apes, Punks, Moneys, Chimps, Penguins, Snakes – you probably get the idea of what PFP (Profile Picture) NFT collections are..but there’s a whole other ecosystem behind that first layer. Here we explore life beyond PFP NFTs and some of the future trends propelling this industry forward.

Projects take different approaches to their go-to-market strategy. Some are focused around a singular brand, others are tokens for a community, others allow you to redeem the digital for the physical and others are centered around gaming.

As more brands take note from Budweiser who was instrumental in accepting the digital, the demand for NFTs and Ethereum will continue to rise. Seriously, what does a company like Budweiser have to do with NFTs? Not much. But for maybe $500k in design, development and execution costs, they “mint” themselves as one of the first CPG companies to foray into the space. In the crypto community, having a bud is now synonymous with “beer.eth” which is a very powerful asset to have in your brand portfolio. Other industries will likely follow suit, for instance, Nike could buy “run.eth” Weber “bbq.eth” Sephora: “makeup.eth” and so on.

Above simply shows what some interesting trends might hold for NFTs. Until we’re able to actually “wear” the Coke Friendship Jacket, we will be displaying it on our wearables with Zerion. I don’t know why Travis Scott’s tickets to the May 2020 Fortnite concert haven’t been made into NFTs yet. Leasing and rent-to-own is an interesting model for floor prices of $100k+. IP-unbundling from some of the largest brands are also an obvious step in the right direction – but these organization are large, bloated and some offer “NFTs” but actually aren’t even on-chain. Maybe the middle-market companies are the ones to own their respective niches in the digital realm..

Okay so how do you buy one?

It’s a pretty simple process actually

Set up an account with an exchange like Coinbase

Buy Ethereum (not ETH2)

Set up a Metamask Wallet. Copy your wallet address

Send your Ethereum from Coinbase, to your copied Metamask wallet

Find a collection that interests you. You can either mint a primary sale, directly from the website of the project…or buy on the secondary market on OpenSea

Verify your transaction went through on a block explorer like Etherscan.io

There you have it. How to buy your first NFT