In this mirror, we aim to share the evolution of the project's identity, the artistic and narrative choices that have been made, and how they align with the strategic decisions of the Toad project.
Phase 1: History of Toads
The history of the toads has been a journey of discoveries, evolution, and conflicts. In 66 episodes, we try to tell the story of societal evolution up until the early 1990s. We were inspired by various philosophical works, using them as a lens to examine the development of communities and power structures.
The work, in its entirety, includes both images and text, published on X for about four months. AI software served as a virtual extension, allowing us to visually represent what we envisioned—a "faithful companion" in supporting the message.
Toad was first conceived as an artistic project, with its first digital and "distributed" work, The Genesis, a collection of 666 NFTs depicting society within the social pyramid, represented by pixelated toads.
The second work, History of Toads, a free artwork presented during the Culture SZN promoted by Linea, is a collage of images we used, symbolizing the evolution of art and human history within the narrative.
Phase 2: The Diary of Toad - From Ordinary to the Great
The Diary of Toad is a short comic that tells the story of Toad’s life within the world of Web3. Set in the 90s, the artwork pays homage to references from that era and global culture. This comic will be shared on X, day by day, page by page, for about two and a half months.
The plot and the artwork are original, aiming to depict a snapshot of the current world, web culture, and life in general, through the character's growth. The story culminates in a meta-surprise ending, where the narrative of the comic and Toad’s projects will converge.
Thus transforming the Toad project From Ordinary to the Great.
The artwork's goal aligns with the project's evolution, creating various collaborations with other DeFi, Gaming, AI, and community projects, incorporating them into the narrative, and including characters from the Web3 world.
Phase 3: Toad the Great
Toad the Great is a cartoon influencer/artist, an anthropomorphic toad dressed as a priest with a crown, who engages in public discussions on Web3 topics on X.
His tone of voice will be a blend of Yoda, a financial advisor, and an online guru, becoming the spiritual leader of the toad community. The artistic style and language will align more with other meme community projects, embracing sarcasm, irony, and "degen" culture.
Toad will share stories about Linea and Consensys Web3 projects he's involved in, collaborates with, or supports, creating original and creative content/campaigns to spread awareness in the Web3 space.