Crypto onboarding is still broken. Despite the popularity of memecoins within the ecosystem, bringing in new users is still hampered by the massive friction of setting up a seed phrase, buying Solana, finding an exchange with the meme or token you want to buy, copying contract addresses… and of course, making your first major mistake just to get rugged.

So, when the team behind Moonshot set out to create a game-changing onchain trading app, they knew the key to success was making the process as simple as possible for everyday users while maintaining a high bar for security.

Here’s how they did it with Turnkey:

The problem: Simplifying user onboarding while ensuring security

Moonshot’s vision was to create a mobile app that rivaled web2 applications in usability. Their goal: To make onchain trading as easy as buying stocks, without users needing to understand anything about crypto. To do so, they needed to find a partner that allowed them to embed wallets deeply into the product experience, while including web2 friendly authentication methods.

However, compromising on security was a non-starter. It was critical that the embedded wallets set up for users were secure, non-custodial, and built on a paranoid security framework minimizing risk of funds lost both by theft and user error.

The solution: Turnkey’s flexible, secure embedded wallet infrastructure

Moonshot partnered with Turnkey to build a seamless and secure onboarding process that simplifies wallet creation and funding. Key elements of the solution include:

• Zero-touch onboarding: Non-custodial wallets are created fully in the background as a user onboards.

• Easy web2 authentication: No seed phrases required. Users simply register with email or biometrics, like Face ID, to easily authenticate transactions.

• Simple funding options: Moonshot combined Turnkey’s invisible, embedded wallets with a MoonPay integration, enabling users to easily buy and sell crypto with Apple Pay.

Moonshot’s results

• With an embedded wallet creation flow that felt like “magic”, Moonshot was able to onboard tens of thousands of mass-market users to Turnkey-powered non-custodial wallets

• Using Turnkey wallets with passkey and email authentication, coupled with MoonPay, Moonshot users are able to sign up, fund a wallet with Apple Pay, and start trading memes within minutes, without ever opening a wallet pop-up modal

• The Moonshot app has received 4.9 and 4.8-star reviews on Google Play and the App Store, respectively

About Moonshot

Moonshot is the first app on the App Store that lets you buy & sell memes with Apple Pay. Sign up with email + FaceID, and you’re in. No seed phrases, no mention of the blockchain, no esoteric concepts. Send your friends coins via username. No need for a wallet address. Make money when your friends trade. Send your friend a unique link, and get 50% of the fees they incur on the platform.

About Turnkey

Turnkey is secure, flexible, and scalable wallet infrastructure offering low-level primitives for teams building onchain applications and infrastructure. Founded by the team that built Coinbase Custody, Turnkey is powering serious applications across a wide range of use cases, from  wallets-as-a-service to programmatic backend crypto automation. By leveraging a novel security framework, Turnkey achieves 50-100ms signing latency for millions of wallets, all with affordable transaction-based pricing that’s designed for scale.