Metaverse IKEA - mark3d.xyz
July 22nd, 2022

0. Table of content

1. The concept and the idea behind

1.1 Introduction

Metaverse is one of the biggest trends of the century and there is no other topic, that would excite and frighten humans so much. Probably it has happened, because humans are tired of reality, the reality which is so hard to balance. Sometimes it seems, that Homo Sapiens have completely failed to find the right way of intellectual evolution and the world society is drowning in primitive consumption, poverty and inequality. So the Metaverse will become the escape, the virtual Wonderland, where everything will become possible. Our three-dimensional physical world is full of unique and beautiful things and 3D specialists, designers and architects who created them. The time has come to shape virtual reality and let’s hope it will help us to rebuild the real world into a better place.

1.2 Indsutrial Metaverse design

Industrial Design (ID) is the professional practice of designing products, devices, objects, and services used by millions of people around the world every day. Industrial designers typically focus on the physical appearance (3D renderings), functionality, and manufacturability of a product, though they are often involved in far more during a development cycle. All of this ultimately extends to the overall lasting value and experience a product or service provides for end-users.

Every object that you interact with on a daily basis in your home, office, school, or public setting is the result of a design process. Nevertheless classic visual artists are much more well-known in the human culture, probably because the corporate sphere is grinding the industrial designers covering their names with commercial brands. The time has come to bring power back to the people and to flip the balance of power. Industrial designers deserve their names to be immortalized in the world of Web3.0 and NFT is the technology that makes it possible. On top of that their amazing 3D designs can be used not only for real-world production but also in the virtual worlds, which are being created now by many different Metaverse companies. Many different fashion brands have announced, that their physical products are going to be available to wear in the Metaverse (Lamya Jewelry use case).

1.3 NFT as a tool

NFT is the core technology, that makes the Metaverse possible. The first known NFT was minted on May 3, 2014, by digital artists Kevin McCoy and Anil Dash. The NFT, Quantum, was a short video clip of McCoy's wife Jennifer. McCoy later minted this clip on the Namecoin blockchain and later sold it to Dash for $4. A non-fungible token (NFT) is a digital asset consisting of data stored in a blockchain. The ownership of an NFT is defined by the wallet address holding the asset and can be transferred by the owner, allowing NFTs to be sold and traded. NFTs can be created by anybody, requiring few or no coding skills. NFTs typically contain references to digital files such as photos, videos, audio or any other type or format of a file. The ownership of an NFT does not necessarily grant copyright, intellectual property rights, or other legal rights over its associated digital file. Nevertheless in 2022 Adobe released a feature for Identity and provenance for NFTs, that allows creators to add their wallet address into the metadata of their artwork before rendering. The content Credentials feature will allow platforms and buyers to check if the NFT was minted by its original creator, which will massively lower the risk of copyright infringement.

1.4 DAO as a model

Put simply, a DAO, or decentralized autonomous organization, is an online community with a shared crypto wallet. DAOs have quickly come to the forefront of the Web3 ecosystem as a result of their implications for organizational structure:

  • All the members of a DAO share a vision but come to the table with different ideas for how to achieve that vision and a real stake in the success of the organization.
  • DAOs are borderless and allow for far more decentralization than a traditional LLC, with a flatter hierarchy, self-regulation, and a fundamentally democratic foundation via formalized governance that is enforced on the blockchain.
  • DAOs share a treasury of crypto funds, and can vote for and execute transactions on-chain, rewarding contributions, investing, and purchasing community-owned assets, among other possibilities.

DAO is a great model to attract, unite and incentivize the target audience of the project, while the co-ownership and the co-governance may become an efficient tool for developing and scaling the project itself. If well-architectured and properly fine-tuned, DAO may become a super efficient management model, which is much more suitable for community-based projects, than a classic commercial corporate structure. We believe, that New World projects shall not only use decentralized technology but also use new organizational structures in order to be able to survive, compete and grow.

1.5 Target Audience - Industrial design students

There are millions of industrial designers in the world and dozens of tech and art faculties, that teach students to create 3D models. Nowadays such spheres as Architecture, Interior design, MedTech, Robotics, Sculpture, Gaming, Fashion, Mechanical Engineering and of course Industrial design itself prepare young specialists to design the future of things. Students are always young, and hungry and are always more open to new technologies, mechanics and services. On top of that, the previous hype of NFTs has informed and prepared most young creatives for the new concept of Web3.0 internet with crypto wallets, tokens, staking and of course the Metaverse. The time has come to show them how to contribute and enter the Metaverse. There are also a lot of students, who are modelling something in 3D and are using MetaMask actively. These students shall become early adopters and the core of the community.

2. The 3DDAO-governed NFT Platform

3DDAO is a Decentralized Autonomous Organization for Industrial Metaverse Designers, that tends to launch, maintain and develop an NFT Platform and other products, that will help Industrial Designers to transfer their artwork into any existing Metaverse. Version 1.0 of mark3d.xyz is a simplified version which aims to create the backbone of the 3DDAO and its basic product structure. This version will establish the necessary basic functionality, user roles, relationships, and workflows in order to guarantee that the project can come to fruition. In the beginning, we will have 3 roles in the 3DDAO:

  1. Community members - people who use the platform, but don’t own a .3d domain
  2. 3DDAO members - people, who own a .3d domain
  3. Genesis 3DDAO members - first verified 1000 wallets to mint .3d domain

2.1 Basic Architecture

2.1.1 IPLD - The data layer

A data model of the content-addressable web - allowing us to treat all hash-linked data structures as subsets of a unified information space. IPLD enables verifiable linking, regardless of where content ultimately resides. It is a core building block for an interoperable Metaverse. In the early stages, we plan to use IPLD bridges to make different 3D artworks compatible with all main separated Metaverse projects before the one interoperable Metaverse will start to exist.

2.1.2 FVM (Filecoin Virtual Machine) - The computation layer

The FVM is a WASM-based polyglot execution environment for IPLD data. It is designed to support native Filecoin actors written in languages that compile to WASM, as well as smart contracts written for foreign runtimes including the Ethereum Virtual Machine (EVM), Secure EcmaScript (SES), and eBPF.

2.1.3 IPFS - Decentralized storage for public files (preview pics)

IPFS is a distributed system for storing and accessing files, data assets, applications, and data. IPFS knows how to find what you ask for, by using its content address rather than its location - regardless of where the content is stored. Ideal for quick and secure data retrieval.

2.1.4 Filecoin - Decentralized storage for Hidden Files

Filecoin is built on top of IPFS, and is the world’s *largest* distributed storage network powered by robust crypto-economic incentives, and enforced via zero-knowledge proofs. Filecoin guarantees data persistence and complements IPFS.

2.1.5 USD - Universal Scene Description format

Format for three-dimensional (3D) computer graphics scene descriptions, that contain data about 3D graphic elements such as scene layout and the geometry and material appearance of models, animations, and virtual cameras. Our team believes, that this 3D format for files might become the format for interoperable Metaverse.

2.2 Features of the NFT Platform

2.2.1 Minting personal domain name (.3d)

A decentralized domain name is also an NFT and will play the role of access token into the 3DDAO, which will allow an Industrial Designer to create his/her own NFT storefront and use the NFT Platform for minting and sales. Also owning the .3d domain name will give access to rewards distributed from Community Rewards Pool (CRP). Also, in the future, each member will be able to create his own customizable landing page, which will be accessible under his/her personal decentralized domain name. Domain prices:

Domain prices for eternal ownership:
Tier 1 (2 symbols) - 250 $DAI
Tier 2 (3 symbols) - 150 $DAI
Tier 3 (4 symbols) - 100 $DAI
Tier 4 (5 symbols) - 75 $DAI
Tier 5 (6 symbols) - 50 $DAI
Tier 6 (7 symbols) - 30 $DAI
Tier 7 (8 symbols) - free

The process of purchasing a .3d domain + redistribution of funds from the 3DDAO Wallet
The process of purchasing a .3d domain + redistribution of funds from the 3DDAO Wallet

2.2.2 Minting Project Folder

Project Folder is called a “collection“ in the NFT industry, but we have decided to rename it, because we want industrial designers to mint all their works related to one project into one “Folder“ (sketch, 3D rendering, blueprints, etc.). When Industrial Designer is minting a Project Folder, the platform will deploy a smartcontract into FVM with a custom name, description, ticker and preview picture, which were chosen by the 3DDAO member. Ownership rights on Project Folders may be transferable for free or may be listed for a fixed price or on auction and sold.

2.2.3 Minting an NFT

The user creates an NFT, which may be listed in the marketplace for sale. The user clicks the "CREATE" button in the global site header. The following points are to be filled in:

  1. Uploading an NFT preview file (png, jpeg, mp4, glt, gltb, gltf)
  2. Choose the Project Folder to which the created NFT will belong
  3. (Optional) Choose the type of sale: Auction or Fixed Price
  4. (Optional) Define parameters: Start time of the auction/sale, duration of the auction/sale, purchase currency ($ETH or $DAI), minimum bid or purchase price in the case of Fixed Price.
  5. Name
  6. Description
  7. Define royalties % in case of all future resales
  8. (Optional) Upload a hidden file
Community member mints a Project Folder or an NFT
Community member mints a Project Folder or an NFT

2.2.3 Adding hidden files

To upload a hidden file into Filecoin, community members must pay the storage with $FIL, but thanks to one of the projects of Filecoin ecosystem Web3.storage any kind of file up to 1 TiB may be stored for free. Industrial Designer will just need to choose the file and upload it. The hidden file will only be accessible to the owner of the NFT.

2.2.4 Listing

There are 3 options for how the community member can have an unlisted NFT in the wallet:

  1. The NFT was created by the user and it wasn’t listed or it wasn’t sold during the auction or sales period (there were no bids during the Auction or it was not bought in the Fixed Price format)
  2. NFT was purchased on the marketplace
  3. NFT was transferred for free to the community member

As we already know, NFTs may be listed for sale in 2 ways: Auction or Fixed price. While listing several parameters shall be defined:

  1. Start time of the auction/sale
  2. Duration of the auction/sale
  3. Purchase currency ($ETH or $DAI)
  4. Minimum bid or Purchase Price in the case of Fixed Price.

2.2.5 Buying an NFT

After the purchase of the NFT or Project folder, that was listed for the fixed price, the seller will automatically receive the amount of $ETH or $DAI minus the commission. Each sale commission is 2,5% and will go to the 3DDAO Wallet.

*In case of the secondary sale, the creator of the asset will also receive Royalties, which were defined while minting

The process of buying an NFT + redistribution of funds from the 3DDAO Wallet
The process of buying an NFT + redistribution of funds from the 3DDAO Wallet

2.2.6 Placing a bid

After the time of the auction for the NFT or Project folder will end, the highest bidder wins automatically and the seller will automatically receive the amount of $ETH or $DAI minus the commission. Each sale commission is 2,5% and will go to the 3DDAO Wallet.

*In case of the secondary sale, the creator of the asset will also receive Royalties, which were defined while minting

2.3 Features of the 3DDAO

2.3.1 Entering the 3DDAO

Anyone can join the 3DDAO by minting the .3d domain name in a form of NFT. As a member of 3DDAO, he may freely use any products of the 3DDAO and take part in Treasury governance voting.

2.3.2 Voting

The ownership of all smartcontracts and Treasury will fully belong to the 3DDAO members so that the community will be able to decide how to develop the project and how to use its funds. The decentralization will be implemented step by step and the exact Roadmap will be defined and announced by the founding core team. The voting power of each member will be defined by a $3DEE governance token, which may be purchased on a DEX or earned by creating value for the project and the community by active trading, staking or creating an initiative team, that will deliver a tangible value. For proposals, delegation and voting 3DDAO will use Tally and Boardroom.

2.3.3 Contributing

Any 3DDAO member will be able to create an Initiative team. In the beginning, there will be two types of teams necessary for the successful launch and initial growth:

  1. Initiative Technical Development Teams
  2. Initiative Community Marketing Teams

Initiative Technical Development Teams will be in charge of developing updates, new features or even new products, while Initiative Community Marketing Teams will focus on creating marketing activities to spread the word and involve the community to actively participate in social media marketing campaigns. The initial Initiative teams will be formed by the core founding team members.

2.4 Community Rewards System

3DDAO tends to incentivize DAO members as much as possible, because the core operations of the project shall be truly based on the community and not one centralized founding team

2.4.1 Community Rewards Pool

Community Rewards Pool will distribute $3DEE amongst all owners of the .3d domain, which is shorter than 8 symbols, meaning only the 3DDAO members, that have paid for their domain will be eligible for additional rewards from CRP. This condition shall motivate 3DDAO members to purchase .3d domain names and create additional income to the DAO Wallet. The more .3d domain names the 3DDAO Member owns, the higher will be the APY%. This condition shall motivate members to own more .3d domain NFTs in the wallet. Community Rewards Pool will be filled with $ETH + $3DEE from 3DDAO Wallet and will use the $ETH to buy $3DEE from AMM DEX to support the trading volume and price of $3DEE on exchanges.

The process of Community Rewards Pool funds redistribution
The process of Community Rewards Pool funds redistribution

2.4.2 Staking Rewards Pool

Staking is a very important tool for a stable community economy of the project and therefore a big part of initially generated tokens will be used to reward stakers. Rewards in $3DEE will be auto-compounded to generate more yield and can be unstaked with an unbonding period of 2 weeks. During this period no rewards are applied to the undonding amount of $3DEE.

The process of Yield Farming by single token staking on mark3d.xyz
The process of Yield Farming by single token staking on mark3d.xyz

2.4.3 Trading Rewards Pool

Trading Rewards Pool rewards active Sellers and Buyers with $3DEE. The higher is the volume and amount of trades, the higher is the APY%. Community Rewards Pool will be filled with $ETH + $3DEE from 3DDAO Wallet and will use the $ETH to buy $3DEE form AMM DEX to support the trading volume and price of $3DEE on exchanges. The community members will have to claim the rewards and may stake them into the Staking Rewards Pool to generate more Yield.

The process of rewards distribution for active traders on mark3d.xyz
The process of rewards distribution for active traders on mark3d.xyz

2.4.4 Referral System

The referral system motivates 3DDAO Members to invite their friends to use the Platform and become 3DDAO members as well. Each community member can get his unique referral link in his account. DAO member invites a new user to purchase a domain and mint a Project Folder and his first NFT. Both community members get rewards in $3DEE. The first 100'000 invitees will get rewards.

2.4.5 Providing liquidity on AMM DEX

Anyone will be able to provide the liquidity to two trading pairs in the early stage of the project and the 3DDAO wallet will provide the initial liquidity and additional $3DEE tokens to distribute amongst early-stage stakers:

  1. $ETH - $3DEE
  2. $DAI - $3DEE
3DDAO Wallet provides liquidity to generate yield and inititate trading on DEXs
3DDAO Wallet provides liquidity to generate yield and inititate trading on DEXs
Anyone provides liquidity to generate yield
Anyone provides liquidity to generate yield

3. Tokenomics

3.1 Tokens

3DDAO initial Initiative Core Team will issue 2 types of tokens to incentivize community members and calculate the reputation and the rewards. We aim to motivate industrial designers to become 3DDAO Members and actively support the Platform in technical development and community marketing processes:

  1. .3d NFT - Access token and decentralized domain (ERC721)
  2. $3DEE - Governance utility token (ERC20)

3.2 $3DEE allocation

The initial Emission will be distributed in the following order:

  • 50% - Staking Rewards Pool
  • 15% - Trading Rewards Pool
  • 15% - Community Rewards Pool
  • 15% - Initiative Teams (including the Core Team)
  • 3% - Initial sale to Angels
  • 1,5% - Liquidity Managemen

3.3 Emission Schedule

All funds shall be distributed during the first 36 months. After that period the economy of the 3DDAO shall become sustainable enough to be able to incentivize the community to develop and promote the project.

May the force be with you

To be continued…

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