The connective tissue between business and authenticity can always be traced back to relationships. The social aspect of growing a company is one of the most challenging landscapes to navigate. Juggling balance sheets and your sanity requires a strong support system that takes years to build, as it happens one handshake, one conversation, and one shared idea at a time.

As a founder, you must contend with a nonstop barrage of challenges. This is the path of an operator. This is the path of a visionary cutting a lane through an often congested thoroughfare. It’s never a straight line, as the road is full of potholes and detours, and is constantly under construction.

Varys Capital didn’t decide to set up shop in the UAE solely based on the endless attractants, rather, it was a region full of infinite possibilities. This one dynamic has helped us shape multiple directives supporting the GCC region:

1. Community: Support the local community by molding the next generation of founders through all aspects of the entrepreneurial journey.

2. Hire locally. This is important for laying roots in a region and contributing to the local economy. People are flocking to the UAE in droves, and the talent pool is evolving at neck-breaking speeds. Incentivizing movers and shakers while rewarding creativity is truly one of the most rewarding aspects of running an enterprise.

3. Invest locally. We expect to support local projects and companies through close associations with existing and newly emerging incubators. Our deal flow channels are well-established throughout the GCC, and we intend to fund the next wave of brilliant founders.

We are thrilled to see what the future holds for the nation of UAE and hope to make significant contributions to the exemplary vision shared by the nation’s innovative leaders.