NFTs offer a new way for brands to not only engage with their customers but also bring them on board as co-owners of part of the brand. By offering fractional ownership through NFTs, fans can own a digital piece of the brand. By being part owners, fans are incentivized to engage with the brand on a deeper level, be part of key decisions, and even have a say in product or content development.

This is an incredible opportunity for brands to build stronger relationships with their customers and generate loyalty. Also, it increases fan engagement by giving them a stake in the success of the brand. Brands can also use NFTs to reward their customers for their loyalty and thus create a sense of belonging to the brand. NFTs have the potential to revolutionize how brands interact with their customers, giving them a voice and an influence that goes beyond just purchasing products. In this way, NFTs make it possible for fans to become part-owners of the brand they love.