Taking Celebrities Shopping for NFTs
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January 14th, 2022

A-List Stars don’t do their own shopping. They have a team of stylists and assistants to do that for them. Of course, that law of nature doesn’t simply stop at the boundaries of the metaverse.

So, naturally, celebs need personal NFT shoppers.

Enter: MoonPay.

MoonPay is mostly known as a payment infrastructure company, a connector between the fiat world and the crypto world.

From acting as an onramp for the average crypto investor, it wasn’t too far a leap for MoonPay to adopt a similar service for celebrities.

Remember when Jimmy Fallon changed his Twitter profile picture to a BAYC?

If you had pictured Fallon at home grumbling over gas fees and scrambling to find his seed phrase, you’ll be quite disappointed. Fallon bought the Ape through MoonPay’s ‘concierge service’ — meaning MoonPay brokers deals for blue-chip NFTs on behalf of the rich and famous, then initiates a transfer into the buyer’s wallet.

In this case, MoonPay bought Bored Ape #599 for 46.6 ETH ($224,191.20) at 12:28 AM on November 8. Then nine minutes later, the Ape was transferred into an ‘anonymous’ wallet that is almost definitely Fallon’s.

Though this all seems quite secretive, Fallon actually name-checked MoonPay during his interview with Beeple.

Here’s a screengrab of their landing page, which advertises to “high net worth individuals.”

Now that MoonPay’s services have come to light, every transaction coming from their wallet causes a stir.

MoonPay hasn’t been limited to BAYC either. On January 6, 2022, they dropped 900 ETH ($3M) on CryptoPunk #2681. The sale was the 12th largest for any CryptoPunk in history, according to DappRadar.

The Punk has yet to be transferred and remains in MoonPay’s OpenSea wallet, where it sits as the most expensive NFT.

Currently, MoonPay is holding two CryptoPunks, nine Bored Apes, 13 World of Women, as well as a few other items which add up to an estimated value of over $7M according to Zapper.

Also worth noticing is the $1M+ ETH MoonPay is currently holding in their wallet, which could mean they are gearing up for another major purchase.

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