Lengtoo Branding Introduction

December 21st, 2021

Brand Introduction

about X rabbits

X Rabbit was originally born in the “We Love to Tell Lame Jokes” group on Douban, referred to as the “Cold Group”. Cold has the same meaning as Lame.

With increasing influence, a culture that everyone tells and spreads should have a spokesperson. The most popular animal in lame jokes is rabbit, so on March 15, 2010, the “Lengtoo Rabbit” was officially born.

From the birth of the rabbit to the present, the shape setting has changed five times. Each change is not only an iteration of the color scheme, but also accompanied by the increasing number of fans, together with the changes of the Internet.

Introduction of main characters

Lengtoo rabbit

Gender:male

Features:a pink fur, left long right short two incisors. Personality big-hearted and enthusiastic, not easily defeated, but easy to do things impulsively.

Hobbies:Enjoy telling funny jokes and helping people solve their problems and issues.

A pink rabbit who loves to tell jokes, warm-hearted, not easily defeated, easy to do things impulsively.

Although he bitchy and chilly,but he is good at actoing cute!

Lengtoo rabbit baby

Age:human age 3 years

Gender:male

Personality:curious, has the unique emotional nature of a child, will be a little more sensitive to many things than normal, also more easily provoked, and does not like to be tied down.

Hobbies: like adventurous, explore unknown areas, disassemble things, organize things.

Likes: sweets, soft objects, sleeping.

Dislikes: Spicy foods, untidy objects.

Lengtoo rabbit baby is a very curious child. He is very good at being cute! But don’t be fooled by his naive appearance! He is very adventurous,and may appear in any place you can’t expect.

Of course, he usually has a lot of childish performance, but after all, it is a cute baby,everyone still likes him very much.

Lengtoo rabbit stickers

Sending usage at home and abroad：15,000,000,000 and more

30+ sets of boutique emojis are on WeChat

19 sets of high-quality stickers are available on the QQ stickers store on international platforms such as LINE and KAKAO. There are also cold rabbit emoticons on domestic social platforms such as Momo and other domestic social platforms.

Lengtoo rabbit’s single article sent 1,000,000,000 and more

Fans of Lengtoo rabbit

Total number of fans: more than 50M

Male to female ratio: Female 55% Male 45%

Age distribution: 14–28 years old teenagers mainly

Products & Stores

Lengtoo rabbit Online Shop

Figure 1 Online Store

Self-developed products

We have rich experience in the design and production of IP derivatives, and there are more than 50 kinds of related peripherals in various categories.

Figure 2 Albums, calendars

Figure 3 Pillows, socks, dolls, coasters, etc.

Figure 4 Cold Rabbit Pearl Earring Girl 3D Sculpture

Brand Partnership Products

Figure 5 Lengtoo Rabbit X China Post 2018 Zodiac Package

Figure 6 Lengtoo Rabbit time cloister Xito cooperation version of the suitcase

Figure 7 Lengtoo Baby Rabbit X Yong Pu cooperation version of hanging ear coffee

Figure 8 Lengtoo Baby Rabbit X Nayuki Tea cooperation version of the tea gift box and other peripheral products

Figure 9 Lengtoo Baby Rabbit X JEFood New Year’s Cookies Gift Box

Figure 10 Lengtoo Baby Rabbit X MarkFox 520 limited chocolate gift set

Figure 11 Lengtoo Baby Rabbit X MISSRAIN children’s umbrella

Figure 12 Lengtoo Baby Rabbit small home appliances products effect picture show

Figure 13 Lengtoo Baby Rabbit small home appliances products effect picture show

Figure 14 Lengtoo Baby Rabbit Custom Knife Set

Figure 15 Lengtoo Baby Rabbit X White Elephant Flavor Fresh Noodle

Figure 16 Lengtoo Baby Rabbit X Cai Hao’s Selection of Four Seasons Series Whisky

Figure 17 Lengtoo Baby Rabbit X Cai Hao’s Selection of Four Seasons Series Whisky

Figure 18 Lengtoo Baby Rabbit sheet set

Figure 19 Lengtoo Baby Rabbit X Good Morning Orange cooperation version of the juice gift box

Figure 20 Lengtoo Baby Rabbit X Bears Cooperative Dried Fruit Gift Set

Figure 21 Lengtoo Baby Rabbit X Fastvsum cooperation gift box

Figure 22 Lengtoo Baby Rabbit X Chaozhou Lang Collaborative Edition Quinoa Chia Seeds

Figure 23 Lengtoo Baby Rabbit marine series drip rubber doll

Design and Application

Common design elements

Lengtoo Rabbit Cos Pokemon Series Modeling

Lengtoo Rabbit cosplaying Pokemon series as an example, as well as cos Hayao Miyazaki movie series, Slam Dunk series, One Piece series, Naruto series, Sailor Moon series and so on.