The Art Of Shilling: Index Mechanics

WTF is The Shill Index? 🤑

REY’s Index is a revolutionary Social Protocol disrupting the way web3 communities are built and rallied on web2 social platforms with zero onboarding friction.


What is it for? 👾

The Shill Index is a fair reputation system crafted to measure and reward community engagement through a unique token airdrop distribution mechanism. It is designed to foster active and constructive participation organically, without bots, vanity metrics or over-the-top marketing gimmicks.


How does it work? 👔

REY has developed a novel content discovery and monetization primitive that rewards users through a token by using specific keywords, hashtags or page mentions directly on platforms such as X.

  1. Creating unique content, tagging existing content and engaging with any tag gives both participants the chance to start accumulating points on the SHILLBOARD.

  2. Once the minimum threshold is achieved, users lock their place on the Index and start to qualify for the airdrop, alongside access to a variety of tools and unique products to help individuals, teams, communities and DAOs to find better discovery while aligning incentives.

  3. There are also many unique traits within predefined factions to help like minded people find one another and join forces based on their skills and needs. In turn minimizing unhealthy competition and dilution to botted campaigns.

  4. Once the first trait is claimed, users can choose to continue ranking up by providing their talents to the community. A true upward mobility game theory with minimal to no gatekeeping. Based not on volume or wallet holdings, rather on the pure exchange of social capital. (Win, Win, Win)

  5. Finally, once each campaign is concluded, only users with traits locked are able to claim their token airdrop rewards at the time of unlock or otherwise programmed.

  6. Users can claim their on-chain rewards simply by connecting their X accounts.


Scoring System: Shill-To-Earn 🎖

  1. 25 Points for any original tagged post or thread using any of our active campaign ticker and/or page mentions

  2. 5 Points for every Bookmark or Repost

  3. 1 Point for each Comment, Reply or Like

🌟 RULES
Scores are updated initially shortly after posting and the engagement per each unique post is updated regularly and finalized after 48 hours. In such a case a unique post’s engagement stops being counted.

Keep an eye for special boosts and other unique drops (coming soon)
Keep an eye for special boosts and other unique drops (coming soon)

📢 Important Disclaimers

  • This is an experimental software with our own engines and data queries. We do not collect any personal data other than what is already available publicly on X.

  • The rewards campaign success is dependent on the mid to long term participation and fruition of the REY products and its team in alignment with the campaign participants.

  • The REY team holds no responsibility for any loss of breach of data on X or any 3rd party related security concerns.

  • The REY team is continuously developing and improving its own anti-bot, anti-spam proprietary algorithm for the index.

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