During the COVID-19 epidemic outbreak in the first half-year, tens of millions of trips booked on Trip.com were canceled or rescheduled, which puts a lot of competitive pressure on it.
On August 16, Trip.com and JD.com inked a strategic cooperation. JD.com will have access to Trip.com's core product supply chain, and the two sides will carry out all-round cooperation including users, channel resources, business travel expansion.
It's worth noting that prior to the official cooperation was announced, there were rumors that Trip.com chairman Liang Jianzhang and Alibaba CEO Zhang Yong had a meeting in Hangzhou, and that the two sides might be cooperating more on the basis of Alipay, and there were even rumors that Alibaba might be teaming up with Trip.com by way of acquisition, equity stake or strategic cooperation.
Whether the news is accurate or not, Liang Jianzhang is indeed looking for a partner for Trip.com, and the main reason behind this is to fight with Meituan, its arch-rival.
In July this year, Meituan launched a hotel advance purchase product named "Super Group-Buying", mainly for the international and domestic (China) high-end hotel group to attract investment, whose requirement is to participate in the hotel discounts below the market price of 60%, unused and expired at any time back.
Obviously, the move is a direct threat to Trip.com's development. And in the face of Wang Xing's challenge, Liang Jianzhang also takes an active measure.
Meituan is expanding its businesses from all sides, while Trip.com is sticking to its hotel and tourism business market. Now, the two are on a direct conflict, and it's unclear who will win.