From September 9 to 12, Ecco, the Nordic Danish shoe brand, will launch the “old for new” shoe donation activity in four major cities across the country. Ecco, which is continuously committed to sustainable development, hopes to gather resources and love from all sectors of the brand through public welfare donations, donate idle shoes and shoes to Xingfu village, Nixi Township, Shangri La City, exchange each other’s life trajectories between cities through the continuation of shoes and shoes life, bring warm waiting full of love to local people engaged in planting and animal husbandry, and convey endless goodwill of love.