​一、前言

前言

经过了2021年的GameFi之夏，我们认为区块链和游戏的结合最快的落地场景之一，并且区块链可以解决许多现有传统网络游戏的痛点，为玩家提供更大的自由度和掌控权，延长整个游戏的生命周期，从下图我们可以看到一个对比：

As the third largest gaming economy worldwide, Japan game industry has several leading advantages include: delicate and playable content designing; accumulated royalty of IPs; efficient production chain (from scratch to publishment); and vibrant cultural effects on entertainment. From 80th century to nowadays, we observe that Japan game industry has been in a shift from console gaming to mobile gaming. Nintendo and Sony were the dominated player in the era of console gaming. The appearance of SNS social casual game manufacturers such as GREE and DeNA helped Japan became the largest mobile game market worldwide. Japan had accumulated numerous gaming-related resources and experiences. Therefore, Japan is expected an explosive potential in GameFi industry. This report will focus on an overview in Japan Game industry and Japan GameFi ecosystem.

作为世界第三大游戏市场，日本游戏凭借其成熟且精心设计的游戏内容及游戏设备技术，创造力强劲且具有高忠实度的IP生态，良性高效的产业链条（创作-生产-发布-周边)，历史悠久的娱乐文化底蕴，以及热爱游戏且消费能力强劲的人民，使其在世界游戏市场中身居前列且屹立不倒。从上世纪80年代到如今，日本游戏产业经历了从主机时代过渡到手游时代的历程。任天堂、索尼作为上世纪两大主机平台的代表，曾一度统治整个主机游戏界；以GREE、DeNA为代表的SNS社交手游商的出现让日本成为世界第一大手游市场。然而相较东南亚与韩国的Sky Mavis、Wemade等头部工作室正凶猛发力Gamefi市场，日本在链游领域显得格外保守。任天堂公开表示暂时没有加入元宇宙的打算，日本电竞协会副会长也表示对链游风险的担忧。日本作为传统游戏之翘楚，面对链游浪潮，在未来会有怎样的应对？本篇报告将对日本传统游戏及链游状况进行梳理，并对未来日本链游发展的优劣势及趋势进行分析。 

越南(下篇)：越南区块链游戏生态及图鉴

一． 快速崛起的越南游戏市场

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