The North Wind and the Sun had a contest of strength. They decided to allot the palm of victory to whichever of them could strip the clothes off a traveler.
The North Wind first tried his power. He blew with all his might. As the man clung on to his clothes, the North Wind attacked him with greater force. But the man,uncomfortable from the cold, put on more clothes. So, disheartened, the North Wind left him to the Sun.
The Sun shone moderately, and the man removed his extra cloak. Then the Sun darted light which was more scorching until the man, not being able to stand the heat,took off his clothes and went to take a dip in a nearby river.
This fable shows that persuasion is often more effective than force.