by Michelle Zaremskas, Golda Velez and Nishant Sharma

The dismal science, also known as Economics, describes behavior as "rational" if maximizes personal satisfaction. Markets are held up as a tool for maximizing everyone’s satisfaction, yet they they inherently anonymize the participants, limiting the “rational” values that can be modeled. Behaviors based on principles or relationships are disregarded - yet non-transactional values that cannot be "bought" are central drivers for behavior in most humans that I care to associate with.