The Smurfs’ Official NFT Collection Announces First Mint through New Custom Marketplace Built on Rarible

On April 18th, The Smurfs' Society will start minting the only official PFP collection backed by the Smurfs brand. This ambitious project builds on the successful launch of a fully on-chain game that gathered over 85,000 players and entered the TOP100 most active decentralized Apps in Feb ’23. 

The sale will be held through a bucket auction powered by Rarible to allow the community to set a mint price for the entire collection, furthering The Smurfs’ Society community-driven approach.

A legendary collection that defines new standards for NFTs

‘The Smurfs’ Society Legendary Collection’ is an official collection of 12,500 NFTs building on the Smurfs’ universe. The original characters and an exciting new cast of Smurfs have been brought to life in intricately detailed 3D-rendered NFTs.

The collection consists of 250 unique Smurf characters with 50 individual variants. Each NFT is unique and customized with over 300 randomized traits including skins, background FX, lighting, and more, and designed in collaboration with influential artists as well as our partners and community members. This truly distinctive collection has an unrivaled level of diversity that speaks to a global community.

Each NFT comes with exclusive utilities and benefits, with unique perks attached to individual Smurf characters (like game tickets for Soccer Smurf, wine bottles for Sommelier Smurf, etc.). Utilities include physical prints, raffles to win prizes, and access to partners’ and artists’ services, products, or artwork. All Smurfs’ Society holders will get access to satellite projects currently in the works, such as an upcoming NFT game, and access to a DAO that curates and finances sustainable projects to protect the planet.

The Bucket Auction: An innovation that lets the market decide the mint price

On April 18th, the first major sale for 3,000 of the 12,500 PFPs from the collection will begin with a ‘bucket auction’ powered by Rarible. Using Rarible’s white-glove service, The Smurfs will debut a customized marketplace where the bucket auction and mint will take place. In a bucket auction, a single ‘clearing price’ is determined at the end of the auction based on bid amounts and total NFT supply. This process allows the market to set the price of the collection, placing the value on the community rather than an arbitrary price.

The bucket auction will also serve to set the mint price for the remaining NFTs in the collection. After the bucket auction, members of the Smurfs’ community who already won allowlist tickets, known as “access crystals,” through the project’s on-chain game will have a chance to mint the Smurf characters they’ve won (or purchased on secondary markets). The mint price will be based on the clearing price from the bucket auction, minus the discount associated with each access crystal.

The Smurfs: An iconic brand with strong values

The Smurfs is an incredibly successful franchise that has captured the hearts of children and adults worldwide for 65 years. These characters have become an iconic part of popular culture, appearing in countless comics, TV shows, movies, and video games. Their images permeate our culture, and their enduring popularity continues to attract new generations of fans and keep the Smurf legacy alive. At the heart of this legacy lies a core of values that promote community, inclusivity, and respect for the natural world.

This year, the Smurfs have become one of the few ‘classic brands’ to enter the world of Web3 successfully, thanks to The Smurfs’ Society. Their fully on-chain game gathered a diverse community of crypto natives and entered the TOP10 most collected profiles on the decentralized social Network protocol ‘Lens.’ The collection is an opportunity to unite communities around the Smurfs' positive values and reward them for their engagement and actions.

Coming next: Building a whole Web3 ecosystem

The Smurfs’ Society was developed by a collective of experienced entrepreneurs, artists, and Web3 experts, collaborating closely with IMPS, the Smurfs’ parent company. The team’s long-term vision is to introduce new ambition to Web3 by combining innovative experiences, individual rewards, and collective interests to support ‘for good’ initiatives. These community and ‘for good’ values are at the core of the Smurfs brand.

They have already partnered with a dozen Web3 names (The Sandbox, Lens Protocol, ZenGo, Rarible, P00lS, etc.), over 100 Web3 communities, and have started announcing collaborations with an incredible group of artists such as André, Philippe Druillet, Richard Orlinski, Fafi Birtak, Antonyo Marest, and many others still to come.

The Smurfs’ Society proves that a traditional brand can transcend Web3 standards, demonstrating that they are listening to and most importantly working with the relevant communities to build innovative projects in this demanding market. Whether or not this adventure becomes the first literal ‘Blue’ chip NFT collection, it has already corroborated The Smurfs’ Society’s motto, Together, invincible. This is a vibrant confirmation for those who feel that our greatest strengths lie in our collaboration.


**Link will be activated right before the auction


**The Smurfs’ Society is the official Web3 project by entertainment icon The Smurfs. The innovative combination of an immersive, fully on-chain gamification platform and a 12,500 3D NFT collection created in collaboration with famous contemporary artists. Operated by a collective of Web3 builders from all over the world, the project aims to unite collective interests with individual rewards to inspire, fund, and drive positive actions for our blue planet.


Rarible is a leading blue-chip NFT company that provides several products designed to lead creators and their communities to success at every stage of their NFT journey. Launched in 2019 by Alexei Falin and Alex Salnikov, Rarible offers a multi-chain, aggregated marketplace for NFTs, a self-serve marketplace builder tool, and a white-glove service for custom marketplaces. Since its inception, Rarible has grown rapidly and has become one of the most well-known and highly-ranked NFT companies in the market, backed by Venrock and CoinFund. For more information, please visit and check out the latest updates on Twitter at @rarible and Instagram at @rarible.

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