By Sophie Lawson | The Smurfs’ Society

Dear Smurfs’ Society holders, members, and frens,

Like many blue chip NFT collections before, the Smurfs’ Society Legendary Collection consists of profile pictures (PFPs) with varying traits and degrees of rarity. The value of these PFPs lies in the combination of traits they have. The higher the rarity tier of an NFT, the greater its value compared to those with more common traits.

Since the release of Cryptopunks and Bored Apes, most blue chip NFT collections have used the same recurring concept for their creative baseline: An illustrated portrait (also known as a PFP, for profile picture or picture for proof) altered into a few thousand variants made slightly different by using a random distribution of customization layers. These unique traits of various rarity levels can affect face shapes, eyes, skins, outfits, accessories, backgrounds, etc.

By Cedric Hervet, co-founder, Creative Director

Four months ago, we at The Smurfs’ Society took the Web3 space by surprise when we launched a fully on-chain NFT game that gathered over 85,000 wallets and entered the TOP100 Dapps.

On April 18th, The Smurfs' Society will start minting the only official PFP collection backed by the Smurfs brand. This ambitious project builds on the successful launch of a fully on-chain game that gathered over 85,000 players and entered the TOP100 most active decentralized Apps in Feb ’23. 

Get ready for a whole new level of excitement in the world of The Smurfs’ Society! The fully on-chain gamified Web3 experience that gathered over 85,000 players over the past weeks is about to take a massive leap forward with the introduction of a new quest leveraging the Web3 messaging protocol XMTP.

For the past three months, The Smurfs’ Society has been shaking the emerging Web3 world. They have shown that a traditional brand can understand, embrace and build on the values of Web3 communities. From day one, they’ve demonstrated a will to innovate and expand the horizon for NFT-based projects.