Over the past few days, thousands of NFT enthusiasts have converged toward a new phenomenon. The Smurfs’ Society, which is currently only available to a limited group of Web3 insiders until its public release in early 2023, is a fully on-chain, immersive, gamified experience. Despite a ‘soft launch,’ The Smurfs’ Society saw over 20,000 wallets connect to the platform in less than 48 hours and execute over 200,000 on-chain transactions in a few days.