From the second half of 2022 to the beginning of 2023, in the accelerating investment and financing boom in the fashion industry, brand management companies have taken a series of bold actions that are quite eye-catching: Authentic Brands Group completed the acquisition of Ted Baker at a price of 211 million pounds, and took the parent company of Quiksilver and the multi brand clothing group Boardriders into account; After investing $235 million in fashion retailer Express and acquiring 7.4% of its shares, WHP Global, together with them, acquired the leading DTC brand, menâs clothing brand Bonobos, for a total price of $75 million; Bluestar Alliance has acquired the lifestyle brand Scotch\&Soda, headquartered in Amsterdam.