Lace up. This is about a story as volatile as Westbrook’s jumpshot. As someone who was one of the earliest beta users of NBA Top Shot and a top 50 account for a while, I’ve experienced quite the rollercoaster ride. This is a reflection about my experience and many learnings throughout this journey. You might even pick up a thing or two from my closing takeaways section that can be relevant for current and future projects too.

The NFT landscape is rapidly evolving and a byproduct of this is further fragmentation. This raises the question of how products are positioning themselves to serve users’ needs and how users are dividing their time amongst these products.

Think of Nonce 0 as the birth of a wallet. It’s an important moment marking the start of a crypto user’s journey. Yet the opportunity to build a delightful user experience around it from the onset has been largely neglected.