Put simply, content tokenization — or tokenization in regards to web3 in general — is the ability to create, trade, and access social and financial rewards (thanks, Chris Cantino!). A cryptographic token economics model, at its simplest, could help content creators do a whole slew of things that ultimately benefit their community: bootstrap funding for a project, rally communities around a common goal, or reward early fans.

Conversations about blockchain and cryptocurrency are becoming more visible — so much so that my parents, nearly 60 years-old, have asked how they can invest in Ethereum. As someone tuned into things like “social listening”, this sort of audience expansion should signal to businesses to seriously prepare for what web3 means for their respective industries.