Welcome to the first part of a three-part series exploring the transformative power of decentralized data in the Web3 ecosystem. In this edition, we dive head first into how Snickerdoodle has the power to revolutionize Web3 Gaming and DeFi platforms, offering new ways to understand and engage users.

Personal data is a highly-prized asset, relentlessly pursued, monitored and monetized by corporate giants. This data is not just a commodity; it’s the lifeblood of business innovation and growth. However, the prevailing surveillance capitalism model has prompted urgent debates over the equitable distribution of value, security, privacy, and informed consent. A transformative shift is overdue.

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The Future of Consumer Data: How Snickerdoodle Delivers a Solution to the 3rd Party Cookie Problem

In our data-centric world, trust is the ultimate currency for brands. Earning and retaining trust is essential to creating long-lasting relationships, boosting brand reputation, and ultimately driving business success.As consumers sharpen their scrutiny over data handling, businesses must elevate their commitment to transparent and ethical data practices.

The Advertising industry's brightest minds congregated in New York City for Advertising Week 2023. This year's event gave attendees a glimpse into what the future may hold as the industry continues to evolve at a rapid pace. From blockchain to Barbie, the conversations were as diverse as they were enlightening. Here are some of the major themes and insights that emerged from the various panels and talks.

The rise of Web3 has revolutionized the way we think about transactions and data. However, it has also created a significant blindspot for businesses. While blockchain transaction data reveals wallet interactions, it lacks the context and depth of underlying human interests. Existing solutions offer forensic wallet intelligence but fall short when it comes to providing actionable human insights. The result? A fragmented view of user data scattered across multiple wallets, leading to skewed persona insights and missed opportunities.