The evolution of Web3 from an emerging concept to a mainstream phenomenon is undeniable. With major brands innovating with NFTs, financial services firms embracing crypto, and blockchain networks facilitating significant transactions, the landscape is ripe for transformation. As we look towards 2024, the key to thriving in this space lies in the professionalization of Web3 businesses.

In the final installment of our series, we explore how decentralized data is revolutionizing digital marketplaces and exchanges - the thriving hubs of commerce in web3. These platforms enable people to trade everything from NFTs to financial derivatives. Yet to unleash their full potential, marketplaces and exchanges must navigate intricate user behaviors to optimize their services across diverse global communities.

Welcome to the second installment of our three-part series on the transformative power of decentralized data within the Web3 ecosystem. In this post, we'll explore how leveraging decentralized data, can significantly enhance user engagement in these key areas of blockchain infrastructure.

Welcome to the first part of a three-part series exploring the transformative power of decentralized data in the Web3 ecosystem. In this edition, we dive head first into how Snickerdoodle has the power to revolutionize Web3 Gaming and DeFi platforms, offering new ways to understand and engage users.

Personal data is a highly-prized asset, relentlessly pursued, monitored and monetized by corporate giants. This data is not just a commodity; it’s the lifeblood of business innovation and growth. However, the prevailing surveillance capitalism model has prompted urgent debates over the equitable distribution of value, security, privacy, and informed consent. A transformative shift is overdue.

Snickerdoodle's consent-based model puts you in charge. Easily grant, customize or revoke data access permissions.

The Future of Consumer Data: How Snickerdoodle Delivers a Solution to the 3rd Party Cookie Problem

In our data-centric world, trust is the ultimate currency for brands. Earning and retaining trust is essential to creating long-lasting relationships, boosting brand reputation, and ultimately driving business success.As consumers sharpen their scrutiny over data handling, businesses must elevate their commitment to transparent and ethical data practices.

The Advertising industry's brightest minds congregated in New York City for Advertising Week 2023. This year's event gave attendees a glimpse into what the future may hold as the industry continues to evolve at a rapid pace. From blockchain to Barbie, the conversations were as diverse as they were enlightening. Here are some of the major themes and insights that emerged from the various panels and talks.