Decentralized Brief
Decentralized Brief
subscribe: web3brand.substack.com | entrepreneur, build marketplace, fashion, community over 10 years | NFT researcher, write deep articles
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一文了解ChatGPT对未来人才需求的范式转移和机会
ChatGPT会替代大量职位，我们需要具备差异化能力：想象力、决策和沟通能力
传统的人才培养体系将失效，我们需要为自己设计培训系统
2023将是 solopreneur（个体企业家）元年，个人创作者必须升级自己
一文了解Starbucks Web3对商业世界的3个深层次影响
品牌打造第二/第三增长飞轮：collect to earn & airdrop-to-earn
品牌需要重新学习如何吸引用户：会员数据上链，商业范式转移
品牌需要开启可组合性，拥抱 web3 哲学
从shop-to-earn到participate-to-earn: 星巴克Odessey团队对web3的思考
时隔 3 月，星巴克终于开启了 Odessey Beta 版，之前的猜想50%已经实现：会员体验增强+数字商品+降低用户使用 NFT 门槛。
Odessey 背后的主导团队 Forum 3 也分享了其愿景：通过 web3 重塑品牌忠诚度项目，把 shop-to-earn 变成 participate-to-earn
3 Soul Questions about Building a web3 Brand: Why, What, How
Why is web3 necessary for brands?
What kind of categories are suitable for web3 brand?
How to build a web3 brand, including mindset/skill tree/case studies
Big opportunities in web3 consumer products
IMHO there're only 5 sectors that have opportunities to establish large-scale consumer products with human nature, regardless of Web2 or Web3.
