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Decentralized Brief

Decentralized Brief

entrepreneur, build marketplace, fashion, community over 10 years | NFT researcher, write deep articles
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hypefury vs typefully, 如何选择?

January 15th, 2023
hypefury vs typefully, 如何选择?
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一文了解Starbucks Web3对商业世界的3个深层次影响

January 8th, 2023
品牌打造第二/第三增长飞轮:collect to earn & airdrop-to-earn 品牌需要重新学习如何吸引用户:会员数据上链,商业范式转移 品牌需要开启可组合性,拥抱 web3 哲学
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公司需要建立在超越 NFT 的事物上

January 4th, 2023
周末花1小时看了@inpeakxyz 对 @nft\_god 的高质量采访视频,深度讨论了如何建立产品和引入用户,分享2个特别有insight的点
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从shop-to-earn到participate-to-earn: 星巴克Odessey团队对web3的思考

December 26th, 2022
时隔 3 月,星巴克终于开启了 Odessey Beta 版,之前的猜想50%已经实现:会员体验增强+数字商品+降低用户使用 NFT 门槛。 Odessey 背后的主导团队 Forum 3 也分享了其愿景:通过 web3 重塑品牌忠诚度项目,把 shop-to-earn 变成 participate-to-earn
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3 Soul Questions about Building a web3 Brand: Why, What, How

November 27th, 2022
Why is web3 necessary for brands? What kind of categories are suitable for web3 brand? How to build a web3 brand, including mindset/skill tree/case studies
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Big opportunities in web3 consumer products

November 2nd, 2022
IMHO there're only 5 sectors that have opportunities to establish large-scale consumer products with human nature, regardless of Web2 or Web3.
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Musical.ly/TikTok创始人教你如何从道到术打造一个社区

October 26th, 2022
结合 Alex Zhu 和阳陆育如何打造 Musical.ly (TikTok 的前身产品)的经验和自己早年在豆瓣做产品时的经历,总结成这篇文章 Why: 新社区为什么有机会成立 How: 如何打造社区 Extension: 建立以用户(社区)为中心的组织文化 Extension: Web3 社区的机会在哪里
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Starbucks' move into web3 marks the next milestone in the NFT industry

September 18th, 2022
1. Why does Starbucks plan to do membership NFT at this point in time 2. How Starbucks will do NFT 3. What impact will Starbucks bring to the NFT industry
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星巴克进军 web3,标志着 NFT 行业下一个里程碑

September 17th, 2022
星巴克进军 web3 不是一次简单的尝试,而是创始人的决心。如果 2500 万会员无缝切换到 web3,直接把 NFT 用户量提升 10 倍,标志着 NFT 行业下一个里程碑。 1. 为什么星巴克要在这个时间点做会员 NFT? 2. 星巴克会怎么做NFT(大胆猜想版) 3. 星巴克会对NFT行业带来哪些影响?
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