While low demand in the global market of mobile phones, especially in major markets such as China, the United States and Japan, has contributed to the spread of pessimism in the intelligent market, the real challenge for Chinese mobile operators may not lie at the demand level, but at the profit rate. Although the current market for mobile phones appears to be a patchwork, with brands such as apples, three stars, OPPOs, VIVO and rice, for consumers, the trend of apples, three stars is further enhanced.