TL;DR: Web2 eCommerse platforms are facing the dimishing marginal returns as more competitors saturating the market and diminishing marginal returns in acquiring new customers. Yet both business and consumers are “trapped” inside it as no better alternatives exists. Web3 offers a forefront to grow and build from the ground up which offers much higher marginal return and a vibrant young customer base. So far, there is not much that web3 offers cannot be achieved by web2 solutions. But the opportunity is that it is young and growing. If you are interested in exploring this opportunity, consider follow us on twitter and joining our discord (link below).

TL;DR: For web3 fans, Clay is building a platform to onboard traditional web2 businesses and services that you use routinely to the web3 world. You will be interact with them in web3 ways: use NFTs as identification to unlock services; receive airdrops for promotions; and complete fun activities to gain exclusive benefits. Join our community for our updates!