I just returned from the Cannes Lions, and what an extraordinary week it was. It started a bit rocky – with canceled flights, irish exits (IYKYK) and my own personal feelings of imposter syndrome. As a longtime strategist and marketer working with some of the biggest consumer brands to the bleeding edge in tech, going to Cannes has always been a dream of mine. 

I’m not someone who’s super tech-savvy. In fact, I used to refer to myself as an analog girl in a digital world. Last year I fell down the web3 rabbit hole. I felt a lot of pressure to learn everything about crypto, blockchain, the metaverse. But now I know that my lack of detailed technical knowledge is part of what makes me a great strategist for web3 brands. I hope this will inspire other web2 brand strategists and marketers to learn more about the space - as well as inspire more web3 native orgs to take a chance on hiring more people who don’t necessarily speak their language.

Back again. Not as soon as I said I’d be, but things have been busy and for now I’m only human despite all that AI helping me be more efficient.

The particular essay I reference sparked a lot of debate. I’m not saying I agree with everything Andreessen said - but his words inspired me to get to work. And I did, for a little over a year. Then, I lost sight of the purpose, and the only thing to get me past this hurdle was learning.