I’m not someone who’s super tech-savvy. In fact, I used to refer to myself as an analog girl in a digital world. Last year I fell down the web3 rabbit hole. I felt a lot of pressure to learn everything about crypto, blockchain, the metaverse. But now I know that my lack of detailed technical knowledge is part of what makes me a great strategist for web3 brands. I hope this will inspire other web2 brand strategists and marketers to learn more about the space - as well as inspire more web3 native orgs to take a chance on hiring more people who don’t necessarily speak their language.