As I continue to dig into how Gen Zs express themselves online, I applaud how unique and diverse they are, and proud to be, but what I also see as a common thread is: consistency. Or at least, the desire to stay consistent regardless of what online platforms they’re on.

I’ve been putting a lot of thought into the concept of digital identity and what it means for Gen Z — how they establish and display their online personas, in a time where they increasingly interact with their peers online v.s. in real life, and how their identities vary across digital platforms.