At first glance, trading tournaments may seem like just another entertainment for traders. However, their popularity has a much deeper meaning — the impact on the market, the behaviour of participants, and the overall state of the industry. Today, they have become a powerful tool in the hands of cryptocurrency exchanges: tournaments help attract new users, maintain liquidity, and stimulate activity on the platforms, especially during periods of low volatility. But why are these competitions not only an element of entertainment but also part of a marketing strategy?