We find ourselves at a pivotal moment in technological history, as Apple unveils its own mixed-reality headset. This announcement sparks anticipation and enthusiasm for the future of the internet as we know it. We believe this marks the start of mass adoption of the metaverse, mixed reality, or the immersive digital world, the terms are many and interchangeable, but the essence is the same. This pivotal shift forms the core of our latest investment thesis, aptly titled the "Immerse Era."