How do you give fans the worst possible ticketing experience? Just ask the promoters behind Oasis’ UK-Ireland tour.
In September, thousands of hopeful fans were left with empty hands and bruised egos after trying to snag tickets to the band’s much-anticipated shows in the UK. Website crashes and accusations of being bots were only the beginning.
For those lucky enough to navigate through the technical glitches, a bigger shock awaited.
Standard tickets, originally priced at £148, had more than doubled to £355, courtesy of Ticketmaster’s notorious “dynamic pricing.”
But it isn’t just UK fans who are feeling the pinch. Just days ago, Oasis claimed that dynamic pricing wouldn’t apply to their North American tour, yet fans were shocked to discover tickets listed for as much as US$516.
Naturally, this sparked outrage.
“After waiting in the cue for 15 minutes, these are the cheapest remaining "pre sale" tickets for Oasis in Toronto. What. A. Joke (sic),” one fan posted on X.
Another wrote, “'Dear @oasis. I love ya. Always have. This will be my 4th time seeing ya. I was always going to buy tickets. But **** me lads... I've paid less for Macca & Springsteen. These prices were highway robbery. Having said all that, super excited, don't break up before the show.” While Ticketmaster has also ruled out the pricing model’s use for the band’s tour dates in Australia – 31st October next year at Melbourne’s Marvel Stadium and 7th November at Sydney’s Accor Stadium – fans will have to wait until the pre-sale launch next week to learn if the promoter will stay true to their word.
Ultimately, though, the issue runs deeper than just ticket prices. The real problem is the monopoly that’s taken over the live events industry.
The Damage Conglomerates are Causing Live Events
In the 90s, Oasis were known working-class heroes. So, how did we get here, where tickets to their shows are now luxury items?
It’s simple.
Because the industry has become a playground for conglomerates, with the fans being the pawns and promoters pulling all the strings.
And the artists? They’re often clueless about what’s actually happening behind the scenes.
Oasis themselves claimed they had "no awareness that dynamic pricing was going to be used."
The band are hands-off the wheel while their management deals with negotiations, leaving fans with only two options: skip the gig or fork out a ridiculous amount of cash.
On Reddit, one fiery fan raged: “I’m f****** tired of getting shut out of shows! How do I become a ticket bot? I want to buy as many tickets as possible and f****** give them away so these f****** take a bath on their cash grab. F*** AXS, F*** Ticketb******. I really miss camping out overnight to buy paper tickets.”
How Ticketing Frustrations Sparked a Movement for Control
This frustration has led some fans to take matters into their own hands, using Bots as a Service (BaaS) to scoop up multiple tickets.
However, this isn’t the first time that they've fought back against the system. Remember in 2022 when a man reverse-engineered a bot to get his wife tickets to Stranger Things’ collaboration café in Japan?
Ironically, even Ticketmaster’s anti-scalper tool, Safe Tix, was hacked by the very parties it was designed to stop.
This saga exposes a harsh truth: fans desire more control over their ticketing and event experiences.
Aye, rising production costs may be cited to justify the spike in ticket prices, but All Access Anonymous (AAA) believes there’s a better way to balance commercial viability while giving fans more value for their money.
By tokenizing engagement, we’re giving fans the opportunity to complete tasks and quests to unlock exclusive perks. These include meet-and-greets, like at the Watera Music Festival in Ho Chi Minh, Vietnam, and Neon Music Festival in Kuala Lumpur, Malaysia, as well as artist activities and invite-only parties at It’s the Ship, Singapore.
We even gave a superfan the chance to close out the night with his own DJ set at Web3 with Tobi + Brent, the biggest side event of the recently wrapped TOKEN2049.
The key difference?
These rewards weren’t bought, but rather earned through participation in activities that recognize and reward our dedicated community. We’ve already signed over 50 brands and creators to our network, making it the largest of festivals IPs in Asia and Australia.
And we’re only getting started.
All Access Anonymous is on a mission to bring live experiences on-chain, unlocking the power of fans and rewarding them with real-world experiences (RWEs). We tokenize fan loyalty through hyper-engagement campaigns featuring quests, tasks, and RWE rewards, catering to the Global Experience Economy, which is valued at US$12 trillion. With over 53 independent brands and creators in the AAA network, we are the largest network of festival IPs in Asia and Australia. For more information, visit https://www.all-access.io/.