Once a must-attend event for free spirits, Burning Man's failure to sell out this year - the first time in a decade â doesnât just echo the struggles of other major festivals but also raises alarms about deeper issues plaguing the live entertainment industry.
Transmedia Storytelling: Why Now is the Best Time for Adoption by the Live Events Industry
Traditionalists might disagree with what weâre about to say, but weâre going to say it anyway: Transmedia storytelling is one of the best strategies for marketing a live event.
Why Are Big-Name Artists Struggling to Fill Seats? An Exploration of How Industry Players Influence Sold-Out Shows
On June 21, fans of Alan Walker were left fuming when the Malaysia leg of his Walkerworld show was abruptly canceled due to âunforeseen, unexpected and very unfortunate circumstancesâ.
A Fan-Powered Festival Future Is Coming: Why Organizers Should Act Now to Stay Ahead