Traditionalists might disagree with what we’re about to say, but we’re going to say it anyway: Transmedia storytelling is one of the best strategies for marketing a live event.

Remember a time when a Jennifer Lopez concert was a guaranteed sellout?

Dynamic pricing is transforming the entertainment industry.

Web3, once considered a potential game-changer in boosting customer loyalty, has faced numerous challenges over the past two years.

Life after COVID-19 has been…different.

Last week, explosive allegations were thrown by the co-organizer of the ill-fated Pandemonium Rocks festival, Andrew McManus.

On June 21, fans of Alan Walker were left fuming when the Malaysia leg of his Walkerworld show was abruptly canceled due to “unforeseen, unexpected and very unfortunate circumstances”.

Tomorrowland isn’t just another music festival; it’s THE music festival, and it's No 1 for a reason.

Music festivals in Asia, such as Clockenflap in Hong Kong, We the Fest and Djakarta Warehouse Project in Indonesia, and Ultra Korea in South Korea have made a name for themselves globally, challenging heavyweights such as Coachella, Lollapalooza, and Tomorrowland.