Blackbird is one of the more interesting protocols to be birthed during this bull run. They’re a Web3 hospitality app that’s making waves in the dining scene. Blackbird rewards users for visiting participating restaurants and minting NFTs via NFC verification. They’ve done a great job of creating an accessible UX and limiting friction, but we think they could use Camp’s data availability later to elevate the experience even further. Let’s dive into how this would look:
Blackbird is a gem for food enthusiasts. Imagine dining at your favorite New York City restaurant, tapping your phone on an NFC chip, and minting an NFT that validates your visit. This NFT isn’t just a digital badge; it’s your ticket to perks like complimentary desserts or drinks. Blackbird’s mission is to build stronger connections between restaurants and diners, rewarding users with $FLY tokens that can be redeemed at participating spots. Now, picture this experience amplified with Camp’s capabilities.
Camp offers access to data from major social media platforms like Instagram and TikTok. This integration can enable Blackbird to reward users for sharing their dining adventures online, a habit many of us already enjoy. Here’s a simple scenario: You visit a restaurant, tap to claim your points, and authenticate your Instagram or TikTok account through Privy, a secure onboarding dApp. You snap a photo of your meal, post it on social media tagging the restaurant, and voilà – Blackbird sees your post and rewards you with a free dessert, a cocktail, or a multiplier on your $FLY tokens.
Why does this make sense? For starters, it taps into what diners are already doing. Did you know that 69% of millennials post photos of their food on Instagram? By integrating with Camp, Blackbird can reward users for these natural behaviors, making the experience more seamless and intuitive. Plus, restaurants get more exposure through organic social media posts, creating a new incentive for brick and mortar operations to partner with the app.
The real magic happens with Camp’s data availability layer. It’s unparalleled in enabling this level of streamlined social integration. By accessing rich social media data, Blackbird can offer more personalized rewards and experiences. Imagine Blackbird suggesting restaurants based on your dining history and social media activity, making your culinary adventures even more tailored and exciting.
Additionally, this integration opens doors for cross-promotion among restaurants. With insights gathered from social media, Blackbird can use the $FLY token across various dining spots, aligning with users' tastes and preferences. It creates a cohesive and interconnected dining experience, where your favorite app knows your favorite spots and rewards you for sharing them with the world.
In conclusion, integrating Camp with Blackbird presents a fantastic opportunity to enhance user engagement and provide more value to both diners and restaurants. By rewarding users for what they already love doing - sharing their dining experiences - Blackbird can offer perks that feel more organic and meaningful. At the same time, restaurants benefit from increased visibility. Camp’s data capabilities make this integration not just possible but incredibly effective, setting a new standard for Web3 hospitality experiences.
Enough talk about hypotheticals, though. If you want to see how protocols are already using Camp to raise the ceiling on user experience, take a look at the members of our most recent builder cohort. Cutting edge entertainment dApps like EntertainM and Campaign are using Camp to issue onchain rewards to users for doing their favorite offchain activities.