As an international pole in the area of furniture and design, the Milan Trade Fair reopened its traditional schedule, provided a completely new format of the exhibit and multidisciplinary cultural content for the international lighting exhibit for European lights, with full use of single-storey galleries at the site, such as shock waves generally paved the way for the full new design of the trade fair.
The Milan International Furniture Fair (Salone Mobile del Milano) will take place from 18 to 23 April at the International Exhibition Centre of the State of Milan to bring “good” and “good-work” products back to this important international arena. The return of the exhibit will be unusual in itself, not only in the context of initiatives for sustainable development and the enhancement of the product quality of participants, but also because the event will accelerate the transformation and evolution of the exhibit. The international furniture exhibit in Milan has always been a strong testimony of odds, will and openness, and the International Exhibition itself has great will and capacity to improve innovative uniform models. During the difficult period of the past few years, there has been considerable reflection, research and enquiries around the future of the Trade Fair, resulting in a specific revision of the format of the exhibit, with the expectation that it will continue to generate value for the entire design community.
This positive and constructive energy has contributed to three major new developments at this exhibit:
Single-storey exhibition space, from top exhibits (8-12, 16-20) to lower floor exhibits, thereby simplifying, improving and enhancing mobility and viewing experience;
The European Light Light International Lighting Fair (Euroluce) is completely new, and it is no longer centred on exhibits, but on products designed by viewers and exhibitors, with an intelligent, coherent and seamless ring path;
The cultural activity component has been integrated into the space of two years of lighting and has been better expressed, including interdisciplinary and experiential content from building to art, as well as small exhibitions, dialogues, seminars and art devices at specific locations.
Maria Porro, President of the International Furniture Exhibition of Milan, said that “one of the characteristics of the international furnishing exhibit of Milan is its ability to continue to develop in order to meet the most pressing challenges of contemporary life. We did this in 2021, when we launched Supersalone, the first global event after the difficult years of the pandemic, when we returned to traditional forms last June and started to address sustainability issues, and we will continue during the 2023 exhibit. It is merely a return to the idea of a month when our tradition in the calendar takes place, and it is difficult to imagine three years later, as if not. Based on a few simple questions, we are committed to concreteizing the recommendations and visions that have emerged over the past several years: What are the new players in the international furniture exhibit in Milan? How and where are the forms and changes redesigned? We have listened to the needs of exhibitors and viewers at the international furniture exhibition in Milan, and have conducted over 2300 interviews and symposiums. This has led to the idea of organizing exhibitions in single-storey spaces to promote and improve the mobility of people, and we have adopted a nearly “urbanization” approach to the internal design of exhibits. We have drawn inspiration from Euroluce, a two-year exhibition dedicated to lighting the world — Significant changes have taken place in the past few years — we have redesigned the road map, combining the company’s display space with interdisciplinary cultural content, which is relevant to light, construction, art and science. A change may even give rise to changes in the international furniture exhibit in Milan as a whole and is intended to help redesign the trade fair model. “
Overall, the exhibit for 2023 will bring together exhibitors in 1962, including more than 550 young people under 35 years of age and 27 institutions designed. The international furniture exhibit in Milan will create different worlds — the Milan International Furniture Fair, the National Furniture Spare parts exhibit, the International Furniture Exhibition, S. Project, the European Light International Lighting Fair and the Satellite Show. The same rule will be followed: the distribution of single-storey spaces and the road to layout, review and cultural integration, experience space and rest and ease regional intervals. Activities recommended for the participation of viewers: (Participation) meetings, vertical seminars, (visiting) main exhibits, bookshops and (experience) devices in specific locations, making it possible for viewers to obtain subjective and memorable experience of search, thus enabling them to establish permanent contact (including commercial cooperation).
This year, in April, the two-year exhibition of European lighting exhibition Euroluce (9-11 and 13-15) returned to its 31st exhibit, which was redesigned by the work room of Lombardini22 to ensure better links between the four exhibits and to simplify the viewing route to an irregular ring from the streets of traditional Italian towns; at the same time, it can increase the exposure of exhibitors and ensure that each has a suitable space.
The City of Lights will be a cross-cutting theme. The interdisciplinary cultural content, planned by Beppe Finessi, will be characterized by imagination and vision, leading to a positive emotional space and knowledge centre with an international lighting exhibition of European lights. Thank you for the design of Formafantasma with precision and intelligent minds, a two-year nuclear mind will be Aurore, a large platoons and the stage used for immersionary reflexive experience and lectures. Formafantasma’s work room is also responsible for 12 independent display spaces, which will be distributed throughout the exhibition layouts planned by Finessi.
The following are the main exhibits:
Massimo Curzi will be planned and organized