Last March, with the announcement of the results of a new round of archaeological excavations at Sanxingdui site, Sanxingdui was “out of the circle”. While the hot spots continued to ferment, a number of trademark registrants also appeared. Entrusted by Shudao liquor business department of Xindu District, Chengdu Naomi Trademark Office applied for 16 “Sanxingdui” trademarks, including category 4 “lubricating oil” and category 41 “education and kindergarten”. Due to “malicious trademark registration application not for use” and “illegal registration by trademark agency”, his entrusted trademark office was fined 40000 yuan by Chengdu Market Supervision Bureau.