Sesame Labs is proud to announce our partnership with a16z-backed Azra Games to take their community marketing to the next level.
It’s game on! Today, we are excited to announce our comprehensive web3 engagement and growth platform — the Community Hub. Launching in partnership with Azra Games, their new Community Hub and Quests are ready to supercharge community activity on-chain, off-chain, and in-dApp.
Azra’s flagship title, Legions of Legends, is the brainchild of legendary game designer Mark Otero (Star Wars: Galaxy of Heroes) and serves up immersive RPG gameplay that incorporates on-chain perks & power-ups. It’s hotly anticipated to challenge the boundaries of the genre, weaving digital collectibles into the lore. Mark and his rockstar team of gaming industry innovators are blazing trails, with a16z included amongst their investors. We honored to be a partner.
Community is the fabric that reinforces lore. Sesame Labs’ Community Hubs are the perfect tool to supercharge community engagement and community growth. This is how we’re helping Azra Games automate their community marketing efforts.
Web3 Gaming Meets On-Chain Marketing Automation
Marketing in web3 is not easy. And building communities while driving engagement is a gargantuan task. It can sometimes feel like a never-ending hunt for on-chain activity, off-chain analytics, and in-dApp actions. All the while, you’re juggling spreadsheets to cross-reference wallet addresses and Discord handles to track community activity across all your marketing initiatives. This is why Azra Games approached Sesame Labs.
Sesame Quests are displayed as cards on your Community Dashboard. Quests can be as simple as a single Discord check-in task. But they can also execute more complex automation sequences — these “Milestone Quests” can be used to lead your community through specific journeys designed to educate, engage or convert.
Our platform tracks both on- and off-chain signals. From campaigns focused on driving retweets or unlocking an NFT-based gaming perk, Sesame Labs can automate the tracking and scoring of community actions, and makes disbursement of rewards to your community members convenient.
Community management and marketing teams should be spending time building engaging experiences and less time juggling spreadsheets.
Want to see how it all works? Request your Community Hub today!
Just Say No (To Spam)
Spam is pervasive in web3, as anonymous wallets can be created with ease — this opens the door to the gaming of rewards and incentive systems, and reducing the effectiveness of your marketing budget. Sesame Labs’ advanced on-chain heuristics identifies spam and sybil attempts through on-chain, image analysis, and social signals.
We highlight spam and other fraudulent wallet behavior directly through the Community Hub admin portal. The user profiles built around each wallet are scored for spam risk, allowing the community and marketing teams to quickly reject spam accounts from receiving rewards & incentives.
Building community isn’t just about numbers, it’s about quality. Our wallet analysis technology ensures that your marketing budget is effectively targeted at quality community members.
The Next Level: Community Hub + Store Widget
And it doesn’t stop at just the Community Hub for Sesame Labs and Azra Games. We’re working to deliver something even bigger (well, technically, it’s smaller) in the near future.
Soon, we’ll be unveiling our Community Hub + Store combo widget. This widget lives on your landing page and/or dApp, giving users to everything in your community hub and your store in one convenient pop-up window. Your Quests, leaderboard, points & credits, and store items are all there with just a single click.
Combined with our deep Discord integration and support for all your social channels, your community is always on-platform and exposed to your brand.
Check out Azra Games’ Legions of Legends and join the ranks of the Genesis Merchant Company. Will you be one of The Hopeful?
We’re on a mission to make web3 marketing more efficient, reliable and easy. Keep an eye on this blog, our Twitter, and join our Discord for future updates!