The go-to-market for onchain companies has evolved significantly since alternative cryptocurrencies began entering the market. Very early on, you'd have to setup nodes or miners in order to participate, so the first thing a development team would think about is how to get the miners in the hands of the many or how to get everyone setup with validators. Today, the sophistication of the go-to-market has evolved to the point where we can now apply KPIs and onchain strategies towards meeting the KPIs that will drive a successful go-to-market.