Global marketing currently enjoys a whopping market size of $1.9 trillion; out of which digital advertising’s share alone will reach $786 billion by 2026. The current state of marketing is completely centralized, with a select few ad-tech platforms raking in the lion’s share of marketing spend. There is little to no return for publishers, while consumers are bombarded with irrelevant and intrusive advertisements. In the meantime, CAC (customer acquisition cost) is becoming increasingly unsustainable, and the trend will continue until the margins are gone.

A cookie is a small text file that the web server (or websites you visit) can save on the user’s hard disk with a certain expiration period. It has information saved in name-value pairs and can be retrieved by the server that wrote it before expiry.