What started as a viral sensation on the Solana blockchain is now taking a major leap into the global retail scene. Ponke, a character-driven intellectual property (IP) with a loyal digital following, is joining forces with 223 — the innovation arm of consumer product giant JCorp — in a move to bridge the digital and physical worlds. This strategic licensing deal aims to turn internet-native energy into tangible products, launching Ponke into a global ecosystem of toys, apparel, collectibles, and beyond. As digital brands increasingly cross into mainstream retail, Ponke’s partnership with 223 reflects a broader trend: the rise of culturally-driven IPs born online but designed to thrive everywhere.