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After Thoughts

After Thoughts

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After brand identity: a designer’s journey

In a world that changes so rapidly, storytelling can help web3 projects hold users’ attention, as they build lasting and memorable community connections. Working on our After's narrative, we learned a few lessons we wish to share.
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Introducing After

Last will and testament, probate court, executors…if those words strike fear in your heart or you simply don’t  like the things they remind you about, you are not alone. Most of us don’t like to think about what comes “after” we die. Maybe that’s because you don’t know what the future holds and the idea scares you. Maybe you don’t think you have the assets or money necessary to make a plan for your legacy. Maybe you simply don’t know where to begin.