In 2018, Vietnamese game creator Sky Mavis launched Axie Infinity, a Pokemon-like game universe in which players acquire and battle digital pets called Axies. The game took off in developing countries such as the Philippines, promising more money than many could make in their day jobs and popularizing play-to-earn as a business model. To date, the game has earned over $4 billion in NFT sales. However, the startup’s recent $600M+ hacker attack represents a financial blow to an already struggling in-game economy.